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Your search for Gerald Zaltman

  1. Cover: Marketing Metaphoria - Harvard Business Review Press
    Gerald Zaltman | Lindsay H. Zaltman
    Marketing Metaphoria
    What Deep Metaphors Reveal About the Minds of Consumers
    05/2008
    1st EDN1st Edition
    Harvard Business Review Press
    9781422147979 (ISBN)
    E-Book
    ePUB
    Other editions
    €28.99
    Available for download
  2. Cover: Dare to Think Differently - Stanford Business Books,US
    Gerald Zaltman
    Dare to Think Differently
    How Open-Mindedness Creates Exceptional Decision-Making
    02/2026
    Stanford Business Books,US
    9781503644298 (ISBN)
    Book
    Hardback
    Other editions
    €27.50
    Shipment within 15-20 days
  3. Cover: Marketing Management - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Marketing Management
    01/2025
    Vibrant Publishers
    9781636513645 (ISBN)
    Book
    Paperback/Softback
    €84.40
    Shipment within 3-4 weeks
  4. Cover: Marketing Theory - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Marketing Theory
    01/2025
    Vibrant Publishers
    9781636513669 (ISBN)
    Book
    Paperback/Softback
    €84.40
    Shipment within 3-4 weeks
  5. Cover: Planned Social Change and the Diffusion of Innovation - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Planned Social Change and the Diffusion of Innovation
    01/2025
    Vibrant Publishers
    9781636513584 (ISBN)
    Book
    Paperback/Softback
    €84.40
    Shipment within 3-4 weeks
  6. Cover: Consumer Behavior Research - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Consumer Behavior Research
    01/2025
    Vibrant Publishers
    9781636513621 (ISBN)
    Book
    Paperback/Softback
    €84.40
    Shipment within 3-4 weeks
  7. Cover: Consumer Behavior Research - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Consumer Behavior Research
    01/2025
    Vibrant Publishers
    9781636513638 (ISBN)
    Book
    Hardback
    €101.10
    Shipment within 3-4 weeks
  8. Cover: Marketing Theory - Vibrant Publishers
    Gerald Zaltman
    Marketing Theory
    01/2025
    Vibrant Publishers
    9781636513676 (ISBN)
    Book
    Hardback
    €101.10
    Shipment within 3-4 weeks
  9. Cover: Planned Social Change and the Diffusion of Innovation - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Planned Social Change and the Diffusion of Innovation
    01/2025
    Vibrant Publishers
    9781636513591 (ISBN)
    Book
    Hardback
    €103.20
    Shipment within 3-4 weeks
  10. Cover: Marketing Management - Vibrant Publishers
    Gerald Zaltman
    Marketing Management
    01/2025
    Vibrant Publishers
    9781636513652 (ISBN)
    Book
    Hardback
    €101.50
    Shipment within 3-4 weeks
  11. Cover: Zaltman Metaphor Elicitation Technique - Vibrant Publishers
    Gerald Zaltman
    Zaltman Metaphor Elicitation Technique
    01/2025
    Vibrant Publishers
    9781636513614 (ISBN)
    Book
    Hardback
    €101.50
    Shipment within 3-4 weeks
  12. Cover: Zaltman Metaphor Elicitation Technique - Vibrant Publishers
    Gerald Zaltman | Vibrant Publishers
    Zaltman Metaphor Elicitation Technique
    01/2025
    Vibrant Publishers
    9781636513607 (ISBN)
    Book
    Paperback/Softback
    €84.40
    Shipment within 3-4 weeks
  13. Cover: Marketing Metaphoria - Harvard Business Review Press
    Gerald Zaltman | Lindsay H. Zaltman
    Marketing Metaphoria
    What Deep Metaphors Reveal About the Minds of Consumers
    04/2008
    Harvard Business Review Press
    9781422121153 (ISBN)
    Book
    Hardback
    Other editions
    €28.50
    Article not available at the moment
  14. Cover: How Customers Think - Harvard Business Review Press
    Gerald Zaltman
    How Customers Think
    Essential Insights into the Mind of the Market
    02/2003
    Harvard Business Review Press
    9781578518265 (ISBN)
    Book
    Hardback
    €33.00
    Article not available at the moment
  15. This image is currently not available.
    Arch G. Woodside | Jon Scott Armstrong | Gerald Zaltman
    Essential Knowledge for Research in Marketing
    02/2008
    SAGE Publications Inc
    9780761926993 (ISBN)
    Book
    Paperback/Softback
    €70.83
    Shipment within 15-20 days
  16. This image is currently not available.
    Gerald Zaltman | Melanie Wallendorf
    Consumer Behaviour
    Basic Findings and Management Implications
    12/1981
    Wiley
    9780471094289 (ISBN)
    Book
    Paperback/Softback
    €16.86
    Article not available
  17. This image is currently not available.
    Gerald Zaltman | etc.
    Theory Construction in Marketing
    Some Thoughts on Thinking
    01/1982
    Wiley
    9780471981275 (ISBN)
    Book
    Hardback
    €42.79
    Exhausted; no reprint
  18. This image is currently not available.
    WALLENDORF READ | Melanie Wallendorf | Gerald Zaltman
    Readings in Consumer Behaviour
    Individuals, Groups and Organizations
    01/1984
    2nd EDN2nd Edition
    Wiley
    9780471093077 (ISBN)
    Book
    Paperback/Softback
    €32.67
    Exhausted; no reprint
  19. This image is currently not available.
    Gerald Zaltman | Melanie Wallendorf
    Consumer Behaviour
    Basic Findings and Management Implications
    01/1979
    Wiley
    9780471981268 (ISBN)
    Book
    Hardback
    €36.59
    Exhausted; no reprint
  20. This image is currently not available.
    M. WALLENDORF | Melanie Wallendorf | Gerald Zaltman
    Readings in Consumer Behaviour
    Individuals, Groups and Organizations
    01/1979
    Wiley
    9780471030218 (ISBN)
    Book
    Paperback/Softback
    €37.14
    Exhausted; no reprint
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