Augmented Reality and Virtual Reality
The Power of AR and VR for Business
1st Edition
Published on 19. February 2019
XI, 335 pages
978-3-030-06246-0 (ISBN)
Description
This book presents a collection of the latest research in the area of immersive technologies, presented at the International Augmented and Virtual Reality Conference 2018 in Manchester, UK, and showcases how augmented reality (AR) and virtual reality (VR) are transforming the business landscape. Innovations in this field are seen as providing opportunities for businesses to offer their customers unique services and experiences. The papers gathered here advance the state of the art in AR/VR technologies and their applications in various industries such as healthcare, tourism, hospitality, events, fashion, entertainment, retail, education and gaming.
The volume collects contributions by prominent computer and social sciences experts from around the globe. Addressing the most significant topics in the field of augmented and virtual reality and sharing the latest findings, it will be of interest to academics and practitioners alike.Reviews / Votes
"The book should always be a reading recommendation to tourism researchers, students, and practitioners who share interest in AR and VR technologies and their further applications in tourism." (Songshan (Sam) Huang, Information Technology & Tourism, Vol. 21, 2019)More details
Series
Language
English
Place of publication
Cham
Switzerland
Publishing group
Springer International Publishing
Target group
Professional and scholarly
Product notice
Reflowable
Illustrations
XI, 335 p.
File size
6,74 MB
ISBN-13
978-3-030-06246-0 (9783030062460)
DOI
10.1007/978-3-030-06246-0
Schweitzer Classification
Other editions
Additional editions
M. Claudia tom Dieck | Timothy Jung
Augmented Reality and Virtual Reality
The Power of AR and VR for Business
Book
03/2019
Springer
€213.99
Shipment within 7-9 days
Persons
Dr. M. Claudia tom Dieck is a project manager and researcher at the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. She is exploring how new and innovative technologies can be utilised to enhance the user experience. She is the Program Chair of the annual International AR & VR Conference and has published on augmented and virtual reality, technology acceptance, social media and customer relationship management in journals such as Journal of Travel Research, Tourism Management and Computers in Human Behavior.
Dr. Timothy Jung is Founder and Director of the Creative Augmented and Virtual Reality Hub at Manchester Metropolitan University, UK. He investigates new and innovative ways to implement AR & VR in various industries and he has been involved in a number of funded AR and VR research projects at national and international level. He is an advisor of BirdHIVE VR & Drone project led by Lake District National Park. He is renowned for his work in Augmented Reality and Virtual Reality and his research work has been covered by Manchester Evening News, Independent and Huffington Post and he is a regular invited speaker in major international conferences. He is the Conference Chair of International AR & VR Conference 2017/2018 in Manchester.
Content
Part I: AR & VR and the Retail Experience.- Part II: AR & VR Experience Design.- Part III: AR & VR in Tourism.- Part IV: AR & VR in Education.- Part V: AR & VR Applications and Immersive Designs.- Part VI: AR & VR Medical Applications.- Part VII: VR and Media.
