Consumer Lessons From a Pandemic
Description
What did we learn about consumer behavior when the world was turned upside down due to COVID-19? Consumer Lessons From a Pandemic examines how a global crisis exposed and reshaped the values, priorities, and decision-making patterns of everyday people. From disrupted routines to supply-chain shocks, this volume explores the consumer behaviors that emerged in response to extreme uncertainty and how those behaviors continue to evolve. Topics include pandemic-induced grocery spending shifts, the importance of consumer trust, lessons from the infant-formula shortage, and the rise of remote work both as a preference and a negotiation point.
By pairing real-world behavior with research and reflection, this book highlights how crisis decision-making reveals deeper truths about consumer needs-and the fragility and resilience of the systems built to meet them. For those working in agriculture, food, retail, and policy, Consumer Lessons From a Pandemic is both a postcrisis case study and a lasting reminder that understanding the consumer means meeting them where they are, even in the most uncertain times.
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Content
1 Human Behavior, Beliefs, and Practices in the COVID-19 Era
2 A Tale of Two Pete's
3 Consumer Spending Is Today's Statistic; Consumer Behavior Is Far Longer Lasting
4 Self-Reported 2021 Intentions to Take the Shot (Or Not) by Demographics
5 US Adults Most Likely to Wear Masks and Least Likely to Reduce Around-Town Interactions
6 One Economist's Overly Personal Ponderings on 2020 Office Attire and Related Market Questions
7 COVID-Induced Lifestyle Adaptations We're Keeping
8 The COVID-19 Vaccine Edition of Purdue Pete Versus Pistol Pete
9 Societal Values and Personal Risky Behaviors Remain for Six Months in a Pandemic Era-Except We're Drinking More Alcohol
10 We're Talking About Toilet Paper and Meat Again
11 Reflecting on COVID-19 Consumer Behavior
12 Consumer Corner Readers Weighed In on Pandemic-Induced Lifestyle Adaptations
13 Altruism, Free Riding, Social Pressure, and Willful Noncompliance
14 US Meat Market Performance During the COVID-19 Era
15 Home, Office, Both, Neither
16 Thirty Percent of Nationally Representative Sample of US Residents Would Change Jobs to Obtain Their Preferred Work Arrangement
17 Lessons from Stressed-Out Consumers Scorned
18 You, the Consumer, (Almost Certainly) Don't Know What You Want
Conclusion: Consumer Lessons From a Pandemic
