What You Need to Know about Strategy
Published on 12. April 2012
288 pages
978-0-85708-111-7 (ISBN)
Description
In any career in business, chances are that the time will come whensomeone will ask you to do a strategy for something. Toooften, this will be a cue for stress at work and sleeplessnights.
What You Need to Know about Strategy shows that itdoesn't have to be like this. Taking you step-by-stepthrough the basics of what you need to know to come up with a greatstrategy, it shows:
* That getting the right answers depends on asking the rightquestions
* Why priorities matter
* How to map out your internal and external situation
* How to deal with uncertainty
* How to make tough choices
* What your brain does while you're doing strategy
By cutting out the theory, and focusing on the things you needto know and do to come up with a killer strategy, this book meansthat you never need to panic again.
What You Need to Know about Strategy shows that itdoesn't have to be like this. Taking you step-by-stepthrough the basics of what you need to know to come up with a greatstrategy, it shows:
* That getting the right answers depends on asking the rightquestions
* Why priorities matter
* How to map out your internal and external situation
* How to deal with uncertainty
* How to make tough choices
* What your brain does while you're doing strategy
By cutting out the theory, and focusing on the things you needto know and do to come up with a killer strategy, this book meansthat you never need to panic again.
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Jo Whitehead
What You Need to Know about Strategy
Book
04/2011
Capstone Publishing Ltd
€21.00
Shipment within 3-4 weeks
Person
Jo Whitehead is Director of the Ashridge Strategic Management Centre, where he has taught and researched since 2005. He is also a Fellow of the Centre for Management Development at London Business School. Prior to that he spent two decades working at Boston Consulting Group, rising to the level of Vice President. He holds an MBA from Harvard Business School, and a PhD from London Business School. He is a co-author of the acclaimed book Think Again: Why Good Leaders Make Bad Decisions and How to Keep It from Happening to You (Harvard Business School Press, 2009).
Content
Introduction 1
1 What Is Strategy? 3
2 From the Outside 37
3 From the Inside 71
4 Evolution 113
5 Issues and Options 145
6 The Priorities 183
7 Process 209
8 Engagement 245
On Your Way 277
Acknowledgements 281
Index 283
1 What Is Strategy? 3
2 From the Outside 37
3 From the Inside 71
4 Evolution 113
5 Issues and Options 145
6 The Priorities 183
7 Process 209
8 Engagement 245
On Your Way 277
Acknowledgements 281
Index 283
