
What You Need to Know about Strategy
Jo Whitehead(Author)
Capstone Publishing Ltd
Published on 8. April 2011
Book
Paperback/Softback
294 pages
978-0-85708-101-8 (ISBN)
Description
In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights.
What You Need to Know about Strategy shows that it doesn't have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy, it shows:
* That getting the right answers depends on asking the right questions
* Why priorities matter
* How to map out your internal and external situation
* How to deal with uncertainty
* How to make tough choices
* What your brain does while you're doing strategy
By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.
More details
Product info
Paperback
Edition
1. Auflage
Language
English
Place of publication
Oxford
United Kingdom
Publishing group
John Wiley and Sons Ltd
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 203 mm
Width: 127 mm
Thickness: 17 mm
Weight
318 gr
ISBN-13
978-0-85708-101-8 (9780857081018)
Schweitzer Classification
Other editions
Additional editions

Jo Whitehead
What You Need to Know about Strategy
E-Book
04/2012
Capstone
€11.99
Available for download

Jo Whitehead
What You Need to Know about Strategy
E-Book
04/2012
Capstone
€11.99
Available for download
Person
Jo Whitehead is Director of the Ashridge Strategic Management Centre, where he has taught and researched since 2005. He is also a Fellow of the Centre for Management Development at London Business School. Prior to that he spent two decades working at Boston Consulting Group, rising to the level of Vice President. He holds an MBA from Harvard Business School, and a PhD from London Business School. He is a co-author of the acclaimed book Think Again: Why Good Leaders Make Bad Decisions and How to Keep It from Happening to You (Harvard Business School Press, 2009).
Content
Introduction.
1 - What Is Strategy?
2 - From the Outside.
3 - From the Inside.
4 - Evolution.
5 - Issues and Options.
6 - The Priorities.
7 - Process.
8 - Engagement.
On Your Way.
Acknowledgements.
Index.