Really Good Packaging Explained
Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Published on 1. September 2009
272 pages
978-1-61060-184-9 (ISBN)
Description
This book, the second in the series following Really Good Logos Explained, addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals-each of whom will specialize in the area of product packaging-evaluate the 300+ design examples in the book. Each author provides specific and to-the-point observations and critiques.
More details
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
500
ISBN-13
978-1-61060-184-9 (9781610601849)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Rob Wallace | Bronwen Edwards | Marianne Klimchuk
Really Good Packaging Explained
Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Book
09/2009
Quarry Books
€54.71
Article exhausted; check different version
Persons
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.
Content
- Cover
- Title
- Contents
- The Authors
- Chapter One: Food
- Chapter Two: Beverages
- Chapter Three: Home & Garden
- Chapter Four: Health & Beauty
- Chapter Five: General Retail
- Bonus Chapter: Not-as-Good Packaging Explained
- Just for Fun: Author Favorites
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- L
- M
- N
- O
- P
- R
- S
- T
- U
- V
- W
- Y
