Really Good Packaging Explained
Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
Published on 1. September 2009
Book
Paperback/Softback
272 pages
978-1-59253-545-3 (ISBN)
Description
This book, the second in the series following "Really Good Logos Explained", addresses the elements of effective packaging vs. packages that aren't successful and what makes a particular design more powerful or attention-getting than others. Four well respected design professionals - each of whom specialize in the area of product packaging - evaluate design examples in the book. Each author provides specific and to-the-point observations and critiques.
More details
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Dimensions
Height: 229 mm
Width: 284 mm
ISBN-13
978-1-59253-545-3 (9781592535453)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Rob Wallace | Bronwen Edwards | Marianne Klimchuk
Really Good Packaging Explained
Top Design Professionals Critique 300 Package Designs and Explain What Makes Them Work
E-Book
09/2009
Rockport Publishers
€44.49
Available for download
Persons
Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.Bronwen Edwards is a creative director at Brandhouse in London, UK. Marianne Klimchuk is the associate chairperson of package design at Fashion Institute of Technology, New York, NY. Rob Wallace is principal of Wallace-Church in New York, NY. Sharon Werner is principal of Werner Design Werks in Minneapolis, MN.