Public Relations
1st Edition
Published on 8. February 2021
XIV, 642 pages
978-3-11-055425-0 (ISBN)
Description
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
More details
Series
Language
English
Place of publication
Berlin/Boston
Germany
Publishing group
de Gruyter Mouton
Target group
Professional and scholarly
US School Grade: College Graduate Student
Illustrations
25 ill., 13 tbl.
File size
2,92 MB
ISBN-13
978-3-11-055425-0 (9783110554250)
Schweitzer Classification
Other editions
Additional editions
Chiara Valentini
Public Relations
Book
02/2021
1st Edition
De Gruyter Mouton
€290.00
Shipment within 5-7 days
Chiara Valentini
Public Relations
E-Book
02/2021
1st Edition
De Gruyter Mouton
€290.00
Available for download
Chiara Valentini
Public Relations
Book
09/2019
1st Edition
De Gruyter Mouton
€299.00
The article will not be published
Person
Chiara Valentini
, University of Jyväskylä, Finland
Content
- Intro
- Preface to Handbooks of Communication Science series
- Acknowledgments
- Contents
- Introduction
- 1 Public relations and social influence: Understanding the roots of a contested profession
- Part I - Public Relations: History, Identity and Practice
- 2 Public relations origins and evolution: A global perspective
- 3 Women in public relations: A feminist perspective
- 4 Public relations and the problems of professional identity
- 5 Public relations as a reflective practice
- 6 Public relations and legitimacy
- 7 Public relations, power and control
- Part II - Core Functions of Public Relations
- 8 Public relations as media relations
- 9 Public relations and social media
- 10 Public relations as image and reputation management
- 11 Strategic crisis management: State of the field, challenges and opportunities
- 12 Public relations for stakeholder and societal engagement
- 13 Social advocacy and public relations: Building communitas in the public sphere
- 14 Public relations measurement and evaluation
- Part III - Theories of Public Relations
- 15 The four models of public relations and their research legacy
- 16 The Excellence Theory - origins, contribution and critique
- 17 Personal influence in public relations
- 18 Rhetorical theory of public relations
- 19 Contingency theory of strategic conflict management: Explicating a "grand" theory of public relations
- 20 Global public relations: Multi-paradigmatic perspectives, key approaches and future directions
- 21 Relationship management: Status and theory
- 22 Extending the boundaries of public relations through community-building and organic theories
- 23 Dialogic theory
- 24 A conceptual genealogy of the situational theory of problem solving: Reconceptualizing communication for strategic behavioral communication management
- Part IV - Recent Theorizing in Public Relations
- 25 The strategic application of social capital theory in public relations
- 26 Ideas of public relations in the light of Scandinavian institutionalism
- 27 Public relations and Actor-Network Theory
- 28 Public relations and expectation theory: Introducing Relationship Expectation Theory (RET) for public relations
- 29 Public relations and cultural theories
- 30 Ethical theories and public relations: Global issues and challenges
- Afterwords
- 31 Critical reflections on the field
- 32 Mapping public relations theory: Concluding reflections and future directions
- Contributors to this volume
- Index
