Public Relations
1st Edition
Published on 8. February 2021
XIV, 642 pages
978-3-11-055260-7 (ISBN)
Description
What is public relations? What do public relations professionals do? And what are the theoretical underpinnings that drive the discipline? This handbook provides an up-to-date overview of one of the most contested communication professions. The volume is structured to take readers on a journey to explore both the profession and the discipline of public relations. It introduces key concepts, models, and theories, as well as new theorizing efforts undertaken in recent years. Bringing together scholars from various parts of the world and from very different theoretical and disciplinary traditions, this handbook presents readers with a great diversity of perspectives in the field.
More details
Series
Language
English
Place of publication
Berlin/Boston
Germany
Publishing group
de Gruyter Mouton
Target group
Professional and scholarly
US School Grade: College Graduate Student
Illustrations
13 s/w Tabellen, 25 Abbildungen
25 ill., 13 tbl.
File size
3,62 MB
ISBN-13
978-3-11-055260-7 (9783110552607)
Schweitzer Classification
Other editions
Additional editions
Chiara Valentini
Public Relations
Book
02/2021
1st Edition
De Gruyter Mouton
€290.00
Shipment within 5-7 days
Chiara Valentini
Public Relations
E-Book
02/2021
1st Edition
De Gruyter Mouton
€270.00
Available for download
Chiara Valentini
Public Relations
Book
09/2019
1st Edition
De Gruyter Mouton
€299.00
The article will not be published
Person
Chiara Valentini
, University of Jyväskylä, Finland
