Marketing, Creativity and Experiential Design
1st Edition
Published on 18. November 2021
190 pages
978-1-5275-7753-4 (ISBN)
Description
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
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Additional editions
Nelson de Matos | Manuela Guerreiro | Patricia Pinto
Marketing, Creativity and Experiential Design
Book
11/2021
Cambridge Scholars Publishing
€96.87
Shipment within 15-20 days
Content
- Intro
- Table of Contents
- List of Figures
- List of Tables
- Preface
- Part I
- Chapter One
- Chapter Two
- Part II
- Chapter Three
- Chapter Four
- Part III
- Chapter Five
- Chapter Six
- Part IV
- Chapter Seven
- Chapter Eight
- Part V
- Chapter Nine
- Chapter Ten
- Bibliography
- Contributors
