Marketing, Creativity and Experiential Design
Published on 29. November 2021
Book
Hardback
190 pages
978-1-5275-7557-8 (ISBN)
Description
This book serves to help students and practitioners to understand and explore marketing and design by looking at the sphere of marketing, experiential design and innovation and providing an overview of experience marketing frameworks and innovation's role in the economy. It also explores branding, identity and product-service design and digital marketing, interaction design and human-centred design. The book details research methodology developments in design management and marketing, and considers future avenues for marketing, creativity and experiential design.
More details
Edition
Unabridged edition
Language
English
Place of publication
Newcastle upon Tyne
United Kingdom
Target group
Professional and scholarly
Edition type
Unabridged edition
Product notice
With dust jacket
Dimensions
Height: 212 mm
Width: 148 mm
ISBN-13
978-1-5275-7557-8 (9781527575578)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Unknown | Nelson de Matos | Manuela Guerreiro
Marketing, Creativity and Experiential Design
E-Book
11/2021
1st Edition
Cambridge Scholars Publishing
€216.99
Available for download
Persons
Julio Mendes, PhD, is an Auxiliary Professor at the Faculty of Economics at the Universidade do Algarve, Portugal. He holds a PhD in Economic and Management Sciences, and has published multiple academic papers, books, and book chapters.Manuela Guerreiro, PhD, is an Assistant Professor in the Faculty of Economics at the Universidade do Algarve, Portugal. She holds a PhD in Economic and Management Sciences, and an MSc in Cultural Management. She has published numerous academic papers, books, and book chapters.Nelson de Matos, PhD, is an invited Assistant Professor in Marketing and Tourism at the Universidade do Algarve, Portugal. He has presented papers at international conferences, and has published multiple scientific papers, books, and book chapters.Patricia Pinto, PhD, is an Associate Professor at the Faculty of Economics at the Universidade do Algarve, Portugal. She is also the coordinator of the Research Centre for Tourism, Sustainability and Well-being (CinTurs) at the same institution. She has published numerous academic papers, books, and book chapters.