E-Commerce Usability
Tools and Techniques to Perfect the On-Line Experience
Published on 29. June 2017
200 pages
978-1-134-51447-2 (ISBN)
Description
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability. This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications,
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Illustrations
23 s/w Tabellen
23 tables
File size
3,64 MB
ISBN-13
978-1-134-51447-2 (9781134514472)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
06/2017
1st Edition
CRC Press
€267.41
Shipment within 10-20 days
Book
12/2002
1st Edition
CRC Press
€116.60
Shipment within 15-20 days
Person
Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.
Content
Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.
