E-Commerce Usability
Tools and Techniques to Perfect the On-Line Experience
1st Edition
Published on 5. December 2002
Book
Paperback/Softback
200 pages
978-0-415-25834-0 (ISBN)
Description
Top performing dotcoms share a common feature. It isn't a new software plug-in or a design gadget or any other piece of technology. These sites share a passionate focus on usability.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
This book is written by an international usability consultant, writer and trainer who specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. The author has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, Thomas Cook, Philips, the Financial Times and Motorola.
This guide is designed for software developers, project managers, business analysts and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps you make sure your final design is still easy to use.
Reviews / Votes
'Dr Travis knows the web usability territory well, and he lays out a clear map for newcomers to follow.' - Professor Ben Sheridan, author of "Designing the User Interface" 'The customer centred design methods described in this book help teams to better deliver to customer value consistently, learning as they go and leveraging from their previous successes. Dr Travis has been instrumental in building these capabilities in several development teams with HP.' - Debbie Mrazek, Customer Experience Planning Program Manager, Hewlett-Packard. 'Dr Travis has written this book to give you the usability tools that you need to succeed. Learn how to target customers, gather usability data, and continuously improve your site once it has been launched. Read this book to avoid e-commerce failures. Read this book to survive. Read this book to win.' - John Rhodes, Founder and President of WebWord.com '...these are tools and techniques that the entire design team can use, not just for those "weird usability people' - Keith Instone, Founder usableweb.comMore details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Professional
Illustrations
23 s/w Tabellen
23 Tables, black and white
Dimensions
Height: 234 mm
Width: 156 mm
Thickness: 11 mm
Weight
310 gr
ISBN-13
978-0-415-25834-0 (9780415258340)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
06/2017
1st Edition
CRC Press
€109.99
Available for download
E-Book
06/2017
CRC Press
€109.99
Available for download
Book
06/2017
1st Edition
CRC Press
€267.41
Shipment within 10-20 days
Person
Dr David Travis is an international usability consultant, writer and trainer. He specializes in the design and evaluation of web-based and wireless applications, e-commerce sites and interactive television. David has worked with a number of blue-chip clients that value usability, including Hewlett-Packard, the BBC, Thomas Cook, Philips, the Financial Times and Motorola.
Content
Preface. Introduction. Analyze the Opportunity. Build the Context of Use. Create the User Experience. Track Real-World Usage and Continuously Improve the Site.