Extending the Business Network Approach
Description
Contributing pioneering new research, this innovative book proposes new ways and directions in which to extend the influential 'business networks perspective' approach to doing business. While previous research has focused upon relationships with customers and suppliers, the authors argue that there is a need to expand the outlook to include other stakeholders. Taking a stand in a broad management perspective, chapters relate contemporary issues within industrial and international marketing, product innovation, and information systems. Challenging existing views and proposing elaborate alternatives; this volume examines a range of examples that have inspired researchers to extend the business network. To provide further understanding, Extending the Business Network Approach relates current and new research to territories, technologies and terms to reveal novel insights, and to encourage further directions for research.
Reviews / Votes
"The IMP or market-as-networks approach is a well-established research tradition for exploring interaction processes among actors in business markets. In this contribution it is naturally extended to include interactions with political (and other) actors providing a novel perspective on non-business actors' role and involvement in the organization of market exchange." (Poul Houman Andersen, Professor, Aalborg University, Institut for Økonomi og Ledelse, Denmark)
"The Business Studies Department of Uppsala University is indelibly linked to research of the network formed by business relationships. Here is a volume where network concepts are redefined and new conceptualizations come into view. Presented are new perspectives of actor definitions, network research boundaries, technology connections and time perspectives." (Dr Chris Medlin, The University of Adelaide, Adelaide Business School, Australia)
" Extending Business Networks provides an interesting overview on emerging questions that relate to business networks. It shows the strengths of this research tradition, as well as researchers' constant ambition to refine existing views. The strong link to contemporary societal and business issues makes it vital reading for scholars and managers alike." (Asta Salmi, Professor, Lappeenranta University of Technology, School of Business and Management, Finland)
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Persons
Peter Thilenius is Professor of Business Studies at Uppsala University, Sweden. His research interests include business relationships in various fields of marketing and international business, and his recent projects have focused upon the impact of information technology on an industrial setting, and the internationalisation of banks.
Cecilia Pahlberg is Professor of Business Studies at Uppsala University, Sweden where she conducts research within international business and marketing. Her current research focuses on the impact of socio-political actors on multinationals in emerging markets, competition and cooperation in business relationships, the development of IB, and the business network approach as a scientific field.
Virpi Havila is Professor of Business Studies at Uppsala University, Sweden. Her research interests include mergers and acquisitions, management of project ending, and ending/reactivating business-to-business relationships. She has published in journals that include Industrial Marketing Management, International Marketing Review, Journal of Management Studies, and Journal of Strategic Marketing .
