The Outsider's Edge
The Making of Self-Made Billionaires
1st Edition
Published on 30. December 2011
400 pages
978-1-74216-909-5 (ISBN)
Available for download
Description
The secret of extreme wealth creation
The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the outsider. From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different.
Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.
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Content
- THE OUTSIDER'S EDGE: The Making of Self-Made Billionaires
- Contents
- About the author
- Preface
- Part I: INTRODUCTION
- Chapter 1: Why haven't I got what Bill Gates has?
- Chapter 2: Seeking the causes of extreme wealth
- The billionaires can't tell us why they became wealthy
- Developing a 'theory of everything' for becoming extremely wealthy in a lifetime
- Looking for secrets in the right places
- Part II: BIOGRAPHIES
- Chapter 3: Bill Gates
- Achievement
- Development
- Interpretation
- References
- Chapter 4: Warren Buffett
- Achievement
- Development
- Interpretation
- References
- Chapter 5: Ingvar Kamprad
- Achievement
- Development
- Interpretation
- References
- Chapter 6: Larry Ellison
- Achievement
- Development
- Interpretation
- References
- Chapter 7: Carl Icahn
- Achievement
- Development
- Interpretation
- References
- Chapter 8: George Soros
- Achievement
- Development
- Interpretation
- References
- Chapter 9: Steve Jobs
- Achievement
- Development
- Interpretation
- References
- Chapter 10: Charles Schwab
- Achievement
- Development
- Interpretation
- References
- Chapter 11: Ralph Lauren
- Achievement
- Development
- Interpretation
- References
- Chapter 12: David Geffen
- Achievement
- Development
- Interpretation
- References
- Chapter 13: Frank Lowy
- Achievement
- Development
- Interpretation
- References
- Chapter 14: Richard Branson
- Achievement
- Development
- Interpretation
- References
- Chapter 15: George Lucas
- Achievement
- Development
- Interpretation
- References
- Chapter 16: Bernie Ecclestone
- Achievement
- Development
- Interpretation
- References
- Chapter 17: Steven Spielberg
- Achievement
- Development
- Interpretation
- References
- Chapter 18: Oprah Winfrey
- Achievement
- Development
- Interpretation
- References
- Chapter 19: John Sperling
- Achievement
- Development
- Interpretation
- References
- Part III: THE BIG PICTURE
- Chapter 20: Finding the pattern
- Are seventeen self-made billionaires representative?
- What's out-class, luck, risk-taking and secret moves
- What's in-personality, outsiders, difference, direction and drive with a special mention to trading
- Chapter 21: Outsiders and their edge
- What is an outsider?
- An insider is not the opposite of an outsider
- An outsider can also be an insider
- Outsiders, adapted outsiders and the socialised
- Difficulties in spotting outsiders
- Outsiders are different
- Direction is critical
- Drive or hunger?
- Trailblazing to success
- Part IV: BEGINNINGS MATTER
- Chapter 22: Development pain
- It mainly happens before eighteen
- Mothers make the world go round
- Dads-bit players in the family drama
- Those golden school years revisited
- University or richer than 10 000 college professors
- Moving about
- War
- Disability at school
- Why boys and not girls
- Combinations
- Chapter 23: Salvation
- Saving themselves from the shipwreck of their lives
- Cobbling together a life out of found experiences
- Chapter 24: Learning about learning
- Pavlov's dog and other animals
- Primitive learning in people
- Learning about life
- Finding the inner workaholic
- Chapter 25: Trading intelligence
- A short critique on intelligence
- Power and multiple intelligences theories
- Intelligence is for doing things
- Trading as a natural or innate intelligence
- Part V: LESSONS LEARNED
- Chapter 26: Don't try this at home, folks
- Kids need love, not wealth
- Money and happiness are uncomfortable bedfellows
- Families and spouses are the real key to adult happiness
- Mortgaging kids' emotional present and future for the sake of their financial future
- The ideal way to rear a child
- Chapter 27: Hope for the future
- Outsiders have the edge
- Outsiders are everywhere
- Difficult beginnings can lead to extraordinary outcomes
- Bibliography
- Further reading
- Index
