The Outsider's Edge
The Making of Self-Made Billionaires
1st Edition
Published on 8. January 2010
Book
Paperback/Softback
352 pages
978-0-7314-0731-6 (ISBN)
Description
The secret of extreme wealth creation
The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the outsider. From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different.
Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.
The Outsider's Edge reveals the one common denominator the world's richest self-made people share. Studying the lives of 17 world-famous billionaires, author and researcher Brent Taylor discovered that their one shared experience is that of the outsider. From Bill Gates to Richard Branson to Warren Buffett, being different from their peers, and proud of it, has served as prime motivation for many of the world's most spectacularly successful people. Turning the conventional wisdom about wealth on its head, The Outsider's Edge reveals the true value and importance of being different.
Brent Taylor (Australia) is a professional researcher who has worked for more than 20 years as a market researcher to government and corporations.
More details
Language
English
Place of publication
Milton, QLD
Australia
Dimensions
Height: 231 mm
Width: 150 mm
Thickness: 21 mm
Weight
1 gr
ISBN-13
978-0-7314-0731-6 (9780731407316)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
12/2011
1st Edition
Wrightbooks
€15.99
Available for download
E-Book
12/2011
1st Edition
Wrightbooks
€15.99
Available for download
Person
Brent D. Taylor (Melbourne, Australia) is a respected social and market researcher. For the past twenty years he has provided advice to Australian governments and large corporations. He was a director of KPMG for four years and ran KPMG's Centre for Consumer Behavior. As a researcher Brent has always been fascinated with extreme achievers, however he became increasingly frustrated with the lack of explanation as to why extreme achievers are the way they are. His curiosity and drive have led him to write the exciting Outsider's Edge.
Taylor gained a bachelor of Engineering from Auckland University. He then earned an honours degree in psychology at Melbourne University. He is currently a member of the Australian Market and Social Research Society.
Taylor gained a bachelor of Engineering from Auckland University. He then earned an honours degree in psychology at Melbourne University. He is currently a member of the Australian Market and Social Research Society.
Content
About the Author v
Preface vii
Part I - Introduction
1 Why haven't I got what Bill Gates has? 3
2 Seeking the causes of extreme wealth 5
Part II - Biographies
3 Bill Gates 13
4 Warren Buffett 25
5 Ingvar Kamprad 37
6 Larry Ellison 47
7 Carl Icahn 59
8 George Soros 69
9 Steve Jobs 79
10 Charles Schwab 93
11 Ralph Lauren 103
12 David Geffen 115
13 Frank Lowy 125
14 Richard Branson 137
15 George Lucas 151
16 Bernie Ecclestone 165
17 Steven Spielberg 177
18 Oprah Winfrey 187
19 John Sperling 195
Part III - The big picture
20 Finding the pattern 207
21 Outsiders and their edge 219
Part IV - Beginnings matter
22 Development pain 243
23 Salvation 287
24 Learning about learning 293
25 Trading intelligence 301
Part V - Lessons learned
26 Don't try this at home, folks 313
27 Hope for the future 319
Bibliography 325
Further reading 329
Index 333
Preface vii
Part I - Introduction
1 Why haven't I got what Bill Gates has? 3
2 Seeking the causes of extreme wealth 5
Part II - Biographies
3 Bill Gates 13
4 Warren Buffett 25
5 Ingvar Kamprad 37
6 Larry Ellison 47
7 Carl Icahn 59
8 George Soros 69
9 Steve Jobs 79
10 Charles Schwab 93
11 Ralph Lauren 103
12 David Geffen 115
13 Frank Lowy 125
14 Richard Branson 137
15 George Lucas 151
16 Bernie Ecclestone 165
17 Steven Spielberg 177
18 Oprah Winfrey 187
19 John Sperling 195
Part III - The big picture
20 Finding the pattern 207
21 Outsiders and their edge 219
Part IV - Beginnings matter
22 Development pain 243
23 Salvation 287
24 Learning about learning 293
25 Trading intelligence 301
Part V - Lessons learned
26 Don't try this at home, folks 313
27 Hope for the future 319
Bibliography 325
Further reading 329
Index 333