
Brain Trust
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Content
- Intro
- Other Books by This Author
- Title Page
- Copyright
- Dedication
- Contents
- Introduction
- Transform a Relationship with Language: Steven Pinker: Cognitive Science, Harvard University
- Eat for Eight Hours, Lose Weight: Satchidananda Panda: Regulatory Biology, Salk Institute
- How to Build Tiny, Flying Cyborg Beetles: Michel Maharbiz: Electrical Engineering, University of California-Berkeley
- How to Learn: Robert Bjork: Psychology, University of California-Los Angeles
- The Body Language of Dominance and Love: David Givens: Anthropology, Center for Nonverbal Studies
- How and When to Overrule Choice: Sheena Iyengar: Social Psychology, Columbia Business School
- The Coolest Card Trick Ever: Ian Stewart: Mathematics, University of Warwick
- How to Bet Sports: Wayne Winston: Decision Science, Indiana University-Bloomington
- Avoid Consumption Quicksand: Niro Sivanathan: Organizational Behavior, London Business School
- How to Hang Ten: Paul Doherty: Physics, The Exploratorium
- How to Sell for Big Bucks on Ebay: Gillian Ku: Organizational Behavior, London Business School
- Should You Multitask?: David Strayer: Cognitive Science, University of Utah
- Teach Your Toddler Perfect Pitch: Diana Deutsch: Auditory Psychology, University of California-San Diego
- How to Agree (And Why Negotiations Fail): George Loewenstein: Behavioral Economics, Carnegie Mellon University
- Win the Lottery: Skip Garibaldi: Mathematics, Emory University
- Imagine Eating to Eat Less: Casey Morewedge: Decision Science, Carnegie Mellon University
- Use Rubber Bands to Be a Radical Rock Climber: Hugh Herr: Biomechatronics, Massachusetts Institute of Technology
- Decoupling "Comfort" and "Food": Mark Wilson: Psychobiology, Yerkes National Primate Research Center
- Wring an Extra $20 Out of a Used Car: Devin Pope: Behavioral Science, University of Chicago Booth School of Business
- Happiness, Why Lawyers Don't Volunteer, and How to Fund a Nonprofit: Sanford Devoe: Organizational Behavior, University of Toronto Rotman School of Management
- The Science of Speed Dating: Paul Eastwick and Eli Finkel: Social Psychology, Texas A&M University, Northwestern University
- How to Be a Baller: John Fontanella: Physics, United States Naval Academy
- How to Panhandle: Lee Alan Dugatkin: Biology, University of Louisville
- How to Take a Corner: Charles Edmondson: Physics, United States Naval Academy
- Destroy Stuff with Awesome Supervillain Powers: Steve Strogatz: Mathematics, Cornell University
- Create a Cultlike Posse of Worshipful Automatons: Eli Berman: Economics, University of California-San Diego
- Build a Cybernetic Third Arm: Yoky Matsuoka: Biorobotics, University of Washington
- Be a Scrabble Jedi: Jason Katz-Brown: Quackle, Google
- Get Your Spouse to Do More Housework: George Akerlof: Economics, University of California-Berkeley
- Make the Most of the Genes You Got: Joseph Ecker: Genetics, Salk Institute
- Throw a Punch: Jearl Walker: Physics, Cleveland State University
- Make People Laugh: Robert Provine: Neuroscience, University of Maryland-Baltimore County
- See Unholy Colors: Jay Neitz: Ophthalmology, University of Washington
- Drink More to Eat Less: Brenda Davy: Nutrition, Virginia Polytechnic Institute
- How to Avoid Car Theft: Ben Vollaard: Criminology, Tilburg University
- To Know Others, Know Thyself: Julian Keenan: Neuroscience, Montclair State University
- How to Spot a Liar: Paul Ekman: Psychology, University of California-San Francisco
- Grow Huge Carnivorous Plants: Louie Yang: Ecology, University of California-Davis
- Choose People Whose Collaboration will be Greater Than the Sum of Their Parts: Brian Sauser: Systems Management, Stevens Institute of Technology
- Get a Job!: Roger Bohn: Management, University of California-San Diego
- Know If People are Out to Get You: Jennifer Whitson: Management, University of Texas Mccombs School of Business
- Design a Poll to Get the Results You Want: Charles Franklin: Political Science, University of Wisconsin-Madison
- How to Beat Suckers at Poker: Jonathan Schaeffer: Computer Science, University of Alberta
- Disappointed or Pleasantly Surprised? Adjust Your Expectations: Gordon Dahl: Economics, University of California-San Diego
- How to Change Your Evil Ways: B. J. Fogg: Persuasive Technology, Stanford University
- Stop Your Body From Dissolving Itself: Gerald Weissmann: Medicine, NYU School of Medicine
- Scam-Proof Yourself: Stephen Greenspan: Psychology, University of Connecticut
- Avoid Buying Stuff You Don't Need: Brian Knutson: Neuroscience, Stanford University
- Control Gossip: Tim Hallett: Social Psychology, Indiana University-Bloomington
- Do the Utility Shuffle to Divide Cake, Chores, Carbon, and the Bill: Eric Maskin: Economics, Institute for Advanced Study
- Might as Well Face IT: Addicted to Love: Larry Young: Neuroscience, Yerkes National Primate Research Center
- Create False Memories to Get More Peach Schnapps: Elizabeth Loftus: Psychology, University of California-Irvine
- Save the World in Your Spare Time: Luis von Ahn: Computer Science, Carnegie Mellon University
- Use Facebook to Pick Your Party Posse: Robin Dunbar: Anthropology, Oxford University
- How to Get Away with a Crime in Broad Daylight: Daniel Simons and Christopher Chabris: Psychology, Universty of Illinois-Urbana-Champaign, Union College
- The Shortest Path Between Errands: William Cook: Mathematics, Georgia Institute of Technology
- How to Survive Armageddon: Mira Olson: Civil Engineering, Drexel University
- Be a Trendsetter: Simon Levin: Evolutionary Biology, Princeton University
- Train the Brain of the Ultimate Investor: Antoine Bechara: Neurology, University of Southern California
- Your Future Self Knows Best: Katherine Milkman: Behavioral Economics, Wharton School, University of Pennsylvania
- Bigger, Stronger, Faster (Without Exercising): Ronald Evans: Molecular Biology, Salk Institute
- Sexy of Voice, Sexy of Body: Gordon Gallup: Evolutionary Psychology, University of Albany
- Spotting Sincerity-A Slow "Yes" Means "No": Colin Camerer: Neuroeconomics, California Institute of Technology
- You Suck, So I Rock: David Dunning: Psychology, Cornell University
- Proof Yourself Against Sensationalized Stats: Keith Devlin: Mathematics, Stanford University
- Avoid the Carplike Stare of Choice Paralysis: Jonah Berger: Decision Science, Wharton School, University of Pennsylvania
- The Power of a Connected Minority: Michael Kearns: Computer Science, University of Pennsylvania
- Create a Kick-Ass Tribe, Any Tribe: David Logan: Organizational Behavior, University of Southern California
- Government, God, or Self: Where Do You Get Control?: Aaron Kay: Social Psychology, Duke University
- How to Stop a Penalty Kick: Gabriel Diaz: Cognitive Science, University of Texas-Austin
- World-Record Paper Airplane: Ken Blackburn: Aeronautical Engineering, United States Air Force
- Succeed, You Slacker!: Dolores Albarracin: Social Psychology, University of Illinois-Urbana-Champaign
- The Science of Smooth Operating: Eastwick and Finkel: Social Psychology, Texas A&M, Northwestern
- Wash Away Your Sins: Norbert Schwarz: Social Psychology, University of Michigan-Ann Arbor
- Get More Pleasure for Less Price: Paul Bloom: Psychology, Yale University
- Puzzle Answers
- Acknowledgments
- About the Author
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