
Brain Trust
93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!
Garth Sundem(Author)
Random House Inc (Publisher)
Published on 6. March 2012
Book
Paperback/Softback
256 pages
978-0-307-88613-2 (ISBN)
Description
Blind Them…with SCIENCE!
How much better would your life be if you had an army of Nobel Laureates, MacArthur 'geniuses' and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you'll regret tomorrow, or when to sell your car-or even helping you trick your spouse into doing the dishes?
With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy's biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that'll help you see the real world better-and smarter.
Discover:
--what advanced math can teach you about getting all your chores done today
--how creating a 'future self' can help you shop smarter at the grocery store
--what prairie voles can teach us about love
--how the science of happiness can help you trick lawyers into doing charity work
--the components of gullibility, and how they can help you scam-proof yourself
--the secrets to building your very own army of cyborg beetles
--how memetic information can help you exploit altruism for good…or evil
--why eating for eight hours can help you lose weight
--the behavioral economics behind selling your junk for big bucks on eBay
--how to get more plasure for less price
…And much, much more.
How much better would your life be if you had an army of Nobel Laureates, MacArthur 'geniuses' and National Medal of Science winners whispering tips in your ear about your body language, or how to resist that impulse purchase you'll regret tomorrow, or when to sell your car-or even helping you trick your spouse into doing the dishes?
With this mighty little tome, you can have the next best thing--because Brain Trust is packed with bite-sized scientific wisdom on our everyday challenges, hand-delivered to you direct from the galaxy's biggest brains. Based entirely on interviews with an incredible lineup of luminaries from the fields of neuroscience, economics, anthropology, music, mathematics, and more, Brain Trust is full of cutting-edge science that'll help you see the real world better-and smarter.
Discover:
--what advanced math can teach you about getting all your chores done today
--how creating a 'future self' can help you shop smarter at the grocery store
--what prairie voles can teach us about love
--how the science of happiness can help you trick lawyers into doing charity work
--the components of gullibility, and how they can help you scam-proof yourself
--the secrets to building your very own army of cyborg beetles
--how memetic information can help you exploit altruism for good…or evil
--why eating for eight hours can help you lose weight
--the behavioral economics behind selling your junk for big bucks on eBay
--how to get more plasure for less price
…And much, much more.
More details
Language
English
Place of publication
New York
United States
Publishing group
Random House USA Inc
Product notice
Paperback (trade)
Dimensions
Height: 203 mm
Width: 131 mm
Thickness: 22 mm
Weight
218 gr
ISBN-13
978-0-307-88613-2 (9780307886132)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Garth Sundem
Brain Trust
93 Top Scientists Reveal Lab-Tested Secrets to Surfing, Dating, Dieting, Gambling, Growing Man-Eating Plants, and More!
E-Book
03/2012
1st Edition
Crown
€9.99
Available for download
Person
Garth Sundem