Winning Across Global Markets

Lessons for attaining global competitiveness, one market at atime, from international business giant Nokia Winning Across Global Markets examines how145-year-old Nokia grew from a paper mill in Finland to amultinational telecommunications leader. Why are Nokia's lessonscritical for other companies and industries? While multinationalsbased in large countries benefit from inherent advantages--such asa home base that often accounts for 30 to 50 percent of theirrevenues--multinationals based in smaller countries such as Nokia,enjoy no such competitive edge. Nokia, in fact, generates lessthan 1% of its revenues in its home base. To such acompany, global competitiveness is a matter of life and death. Withunparalleled access to Nokia's leadership, Winning AcrossGlobal Markets reveals the remarkable story of Nokia'sresilience and endurance. Shows how Nokia's flexibility and focuson its people and local markets drive its distinct globalapproach. * Includes exclusive interviews with Nokia's senior executivesand key partners * Provides a roadmap for developing, capturing, and sustainingglobal advantage This book provides a roadmap for developing, capturing, andsustaining strategic global advantage in today's ever-changingworld.