Pocket Marketer
Published on 19. December 2009
305 pages
978-0-446-56612-4 (ISBN)
Description
Covers the basic principles, techniques, and tools of marketing, including research, product development, packaging, advertising, promotion, public relations, pricing, and distribution.
More details
Persons
Brian Scott Sockin has authored seven books, including the C.A.R.E. Treasure of Children's Folklore. Brian has a B.A. in Psychology from Binghamton University and M.B.A. from the Wharton School of Business. Brian is president of the Cornell Lab Publishing Group, which has afforded him the rare opportunity to pair his passion for nature and writing with his business career. Brian has worked intimately with the Cornell Lab of Ornithology for many years on numerous education and publishing initiatives, including the wildbirdclub.com family website. Brian is a native of Upstate New York and now lives in Cary, NC, with his family.
Content
- Intro
- Praise for The Pocket Marketer
- About the Author
- Copyright
- Dedication
- Foreword
- Introduction
- ONE: THE "BIG PICTURE"
- The Marketing Plan
- Positioning in Plain Language
- TWO: MARKETING RESEARCH
- Top-Line
- Marketing Research Glossary
- PM ToolsT Research and Planning
- THREE: PRODUCT DEVELOPMENT
- Top-Line
- Product Development Glossary
- PM ToolsT Product Development
- FOUR: PACKAGING DEVELOPMENT
- Top-Line
- Packaging Development Glossary
- PM ToolsT Packaging Development
- FIVE: DISTRIBUTION
- Top-Line
- Distribution Glossary
- PM ToolsT Distribution
- SIX: PRICING
- Top-Line
- Pricing Glossary
- PM ToolsT Pricing
- SEVEN: ADVERTISING
- Top-Line
- Advertising Glossary
- PM ToolsT Advertising
- EIGHT: PROMOTION
- Top-Line
- Promotion Glossary
- PM ToolsT Promotion
- NINE: PUBLIC RELATIONS
- Top-Line
- Public Relations Glossary
- PM ToolsT Public Relations
- TEN: Marketing Plan for SolarTech SunSplash!
- Bibliography
- About the Book
