
Der Key Account Manager
Description
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Knowhow für Vertriebsprofis
Dieses kompakte Buch liefert Key Account Managern Praxistipps für ihren Berufsalltag. Es beantwortet die wichtigsten Frage-stellungen und stellt den Werkzeugkasten für ein erfolgreiches Key Account Management vor:
- Die fünf zentralen Rollen eines Key Account Managers
- Strategie als Werkzeug: vom Key Account Plan, der Power Map, SWOT und blauen Ozeanen
- Die Erfolgsfaktoren im Tagesgeschäft: von der Planung eines Kundentermins bis zur Verhandlungsführung
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File format: PDF
Copy protection: Watermark-DRM (Digital Rights Management)
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