Digital Consumer Behavior
1st Edition
Published on 29. January 2026
250 pages
978-1-040-74229-7 (ISBN)
Description
This textbook explores the core concepts and contemporary themes of Consumer Behavior relating to the digital environment.
Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.
Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.
Online resources include PowerPoint lecture slides and a test bank.
Illustrated through lively short examples and longer case studies from around the world, the book explores how technology influences consumers' cognitive, affective, and behavioral aspects and how the consumer makes decisions in this context. Highly comprehensive, topics covered include data-driven consumer decision making, consumer value co-creation, consumer knowledge sharing, social media, social factors, customer experience, diversity, and inclusion. Each chapter begins and ends with a case, providing live situations where students can connect with the core concepts, chapter objectives, key learning points, and discussion questions to frame and structure learning.
Offering an in-depth understanding of the dynamic changes in consumer behavior, this text is ideal core reading for advanced undergraduate and postgraduate students studying consumer behavior particularly in the digital environment, customer experience management, digital marketing, and the digital consumer.
Online resources include PowerPoint lecture slides and a test bank.
Reviews / Votes
"Jain and Sheth combine consumer behavior concepts and digital affordances to show how consumers and marketers can thrive or falter in a digital environment brought alive with vivid global cases."Russel W. Belk, Professor of Marketing and Kraft Foods Canada Chair in Marketing, Schulich School of Business, York University, Canada
"A rare and timely synthesis of psychological depth and strategic insight. By unpacking the distinct roles of user, buyer and payer, this book deepens our understanding of consumer motivation, perception and decision-making in the digital environment, and offers a practical framework for turning those insights into competitive advantage."
Angela Y. Lee, Mechthild Esser Nemmers Professor of Marketing, Kellogg School of Management, Northwestern University, USA
"Digital Consumer Behavior provides a comprehensive framework for understanding the digital consumer. Authors Sheth and Jain have updated the classic user-buyer-payer paradigm, enriching the analysis through the use of carefully selected current business cases. The result is a rigorous and engaging treatment of the rapidly evolving digital consumer."
Richard J. Lutz, Peter S. Sealey PhD Professor of Marketing, Warrington College of Business, University of Florida, USA
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
Illustrations
17 Tables, black and white; 33 Line drawings, black and white; 33 Illustrations, black and white
File size
4,48 MB
ISBN-13
978-1-040-74229-7 (9781040742297)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Jagdish N. Sheth | Varsha Jain
Digital Consumer Behavior
Book
02/2026
1st Edition
Routledge
€76.20
Shipment within 10-20 days
Jagdish N. Sheth | Varsha Jain
Digital Consumer Behavior
Book
approx. 01/2026
1st Edition
Routledge
€258.20
Not yet published
Persons
Jagdish N. Sheth is the Charles H. Kellstadt Professor of Business at Goizueta Business School, Emory University, USA.
Varsha Jain is the AGK Chair Professor of Marketing and Co-Chairperson of Research and Dissertations at the MICA, India.
Varsha Jain is the AGK Chair Professor of Marketing and Co-Chairperson of Research and Dissertations at the MICA, India.
Content
1. Understanding the Consumer 2. Determinants of Consumer Behavior: Personal Factors 3. Trends in Determinants of Consumer Behavior 4. The Consumer as a Perceiver and Learner 5. Consumer Motivation: Needs, Emotions, and Psychographics 6. Consumer Attitudes 7. Individual Consumer Decision-Making 8. Consumer Decision-Making: Household 9. Relationship Buying for Consumers 10. Data-Driven Consumer Behavior 11. Privacy Regulations and Addiction in Consumer Behavior
