Design Elements, Color Fundamentals
A Graphic Style Manual for Understanding How Color Affects Design
Published on 1. January 2012
160 pages
978-1-61058-189-9 (ISBN)
Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.
With this book, designers will:
-Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
-See how known pairings and selection methods can be used in real-world projects
-Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
-Realize the basic tenets of color theory as it is broken down into clear and actionable directives
-Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
With this book, designers will:
-Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
-See how known pairings and selection methods can be used in real-world projects
-Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
-Realize the basic tenets of color theory as it is broken down into clear and actionable directives
-Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Reviews / Votes
"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." - Library JournalMore details
Series
Language
English
Place of publication
Beverly
United States
Publishing group
Quarto Publishing Group USA Inc
Illustrations
300
ISBN-13
978-1-61058-189-9 (9781610581899)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Aaris Sherin
Design Elements, Color Fundamentals
A Graphic Style Manual for Understanding How Color Affects Design
Book
01/2012
Rockport Publishers
€33.00
Article exhausted; check different version
Person
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.
Content
- Cover
- Title
- Contents
- Introduction: Color in Design
- Chapter 1 Communicating with Color
- What Is Color?
- Theory in Practice
- Choosing a Color Palette
- Color Systems
- Chapter 2 Form and Space
- Form and Space
- Elements of Design
- Color and Image
- Type in Color
- Chapter 3 Meaning and Emotion
- Color and Psychology
- Mood and Symbolism
- Culture and Place
- Aspects of Color
- Color as Identifier
- Chapter 4 Organizing with Color
- Catching a Viewer's Attention
- Series and Structure
- Infographics
- Layouts
- Color in Motion and Media
- Chapter 5 Rules for Working with Color
- Color Quick Start
- Ten Rules for Working with Color
- Real-Life Exceptions
- Strategies for Working with Clients
- Contributors
- Acknowledgments
- About the Author
