Design Elements, Color Fundamentals
A Graphic Style Manual for Understanding How Color Affects Design
Published on 1. January 2012
Book
Paperback/Softback
160 pages
978-1-59253-719-8 (ISBN)
Description
Color is an integral part of any design solution. Design Elements, Color Fundamentals is an essential resource for designers who want to create memorable design and successfully communicate with their audience. It is the second book in Rockport's Design Elements series, which focuses on the core elements of design.
With this book, designers will:
-Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
-See how known pairings and selection methods can be used in real-world projects
-Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
-Realize the basic tenets of color theory as it is broken down into clear and actionable directives
-Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
With this book, designers will:
-Learn how to effectively communicate with color and integrate color with type and image to affect meaning and create order
-See how known pairings and selection methods can be used in real-world projects
-Explore hundreds of visual examples, illustrating how effective color combinations can be applied to any project, across media, and in diverse, cultural, and geographic situations
-Realize the basic tenets of color theory as it is broken down into clear and actionable directives
-Uncover tips and techniques for using color in client-based design work
Discover the basic rules for working with color as well as when it's OK to break the rules with Design Elements, Color Fundamentals!
Reviews / Votes
"In this dynamic reference manual, Sherin (SustainAble: A Handbook of Materials and Applications for Graphic Designers and Their Clients) succinctly addresses all aspects of communication through color, providing many helpful tips and pointing out the accepted standards. Along the way, she demystifies color theory, unpacks the emotive qualities of color, and even discusses when and where a designer might break the rules. The guide is loaded with hundreds of examples of color used effectively in all sorts of design contexts, including package design, logos, advertising, web design, and information architecture. VERDICT: Students and beginning designers will learn the most from this book, but anyone who communicates visually will find it informative." - Library JournalMore details
Series
Language
English
Place of publication
United States
Publishing group
Quarto Publishing Group USA Inc
Product notice
Paperback (trade)
Illustrations
300
Dimensions
Height: 254 mm
Width: 202 mm
Thickness: 20 mm
Weight
466 gr
ISBN-13
978-1-59253-719-8 (9781592537198)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Aaris Sherin
Design Elements, Color Fundamentals
A Graphic Style Manual for Understanding How Color Affects Design
E-Book
01/2012
Rockport Publishers
€33.99
Available for download
Person
Aaris Sherin is an educator, writer and designer based in New York City. She is currently assistant professor of graphic design at St. John's University in Queens, New York, where she teaches both history and studio classes. She holds a BFA from the School of the Art Institute of Chicago and an MFA from Rochester Institute of Technology.
Content
Introduction: Color in Design
Chapter 1: Communicating with Color
What Is Color?
Theory in Practice
Choosing a Color Palette
Color Systems
Chapter 2: Form and Space
Form and Space
Elements of Design
Color and Image
Type in Color
Chapter 3: Meaning and Emotion
Color and Psychology
Mood and Symbolism
Culture and Place
Aspects of Color
Color as Identifier
Chapter 4: Organizing with Color
Catching a Viewer's Attention
Series and Structure
Infographics
Layouts
Color in Motion and Media
Chapter 5: Rules for Working with Color
Color Quick Start
Ten Rules for Working with Color
Real-Life Exceptions
Strategies for Working with Clients
Contributors
Acknowledgments
About the Author
Chapter 1: Communicating with Color
What Is Color?
Theory in Practice
Choosing a Color Palette
Color Systems
Chapter 2: Form and Space
Form and Space
Elements of Design
Color and Image
Type in Color
Chapter 3: Meaning and Emotion
Color and Psychology
Mood and Symbolism
Culture and Place
Aspects of Color
Color as Identifier
Chapter 4: Organizing with Color
Catching a Viewer's Attention
Series and Structure
Infographics
Layouts
Color in Motion and Media
Chapter 5: Rules for Working with Color
Color Quick Start
Ten Rules for Working with Color
Real-Life Exceptions
Strategies for Working with Clients
Contributors
Acknowledgments
About the Author