Beyond the Box
Television and the Internet
Published on 23. September 2011
280 pages
978-1-4443-5865-0 (ISBN)
Description
Beyond the Box gives students and couch potatoes alike abetter understanding of what it means to watch television in an eraof profound technological change.
* Charts the revolution in television viewing that is currentlyunderway in living rooms across the world
* Probes how the Internet's development has altered howtelevision is made and consumed
* Looks at a range of topics and programmes - from votingpractices on American Idol to online forums for Buffy the VampireSlayer fans
* Offers a fresh and innovative perspective that focuses on theshift in audience experience and how it has blurred establishedboundaries
Reviews / Votes
"Ross's stance is academic, but she also considers the stance offans, producers, creators and marketers. Together, these voicescombine to create a new understanding of the connectedness of allparties in the process of telling stories, both authorised andunauthorised." (Science Fiction Film and Television, July2010) "Ross provides a valuable resource on the emerging field ofinteractive television and its relationship to fandom, viralmarketing, tele-participation, and the Internet. The bookillustrates how little research has yet been done on the complexrelationship between television fans and Web discourse aboutpopular shows." (CHOICE)"This smart, clear, and insightful book delves into developments intoday's TV industry, making sense of generational shifts, newtextual strategies, and technological changes. Students will nodoubt find their own media experiences theorised between thesecovers. Welcome to TV studies 2.0!" -Matt Hills, author of Fan CulturesMore details
Other editions
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Software
03/2009
Wiley-Blackwell
€88.84
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Book
08/2008
Wiley
€100.50
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Book
08/2008
Wiley
€36.50
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Person
Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV.
Content
Introduction: Online/Offline~What It Means to "Watch (andMake) TV" in the Age of the Internet.
1. Fascinated with Fandom: the Interactively Aware Viewers ofXena and Buffy.
2. Power to the People, or the Industry?: American Idol Voting,"Adult Swim" Bumping, and Viral Video-ing.
3. Managing Millenials: Teen Expectations ofTele-Participation.
4. No Network Is An Island: Lost's Tele-participation andABC's Return to Industry Legitimacy.
5. Conclusion: The Remains Of The Day: The Future Of"TV"
