
Beyond the Box
Television and the Internet
Sharon Ross(Author)
Wiley (Publisher)
Will be published approx. on 1. August 2008
Book
Paperback/Softback
280 pages
978-1-4051-6124-4 (ISBN)
Description
Beyond the Box charts the revolution in television viewing that is currently underway in living rooms across the country. From voting practices on American Idol and text-messaging on Degrassi, to online forums for connecting with other Buffy the Vampire fans and "Save-the-Show" write-in campaigns aimed at television execs, the power of the Internet has fundamentally altered television viewing. Americans no longer just watch TV; they participate in, lobby for, respond and relate to favorite shows and characters in an entirely new --indeed, unprecedented -- way. Once the domain of cult TV alone --think "trekkies" and "Xena Warrior Princess" devotees -- tele-participation has now gone mainstream.
Sharon Ross probes how the Internet's development has altered how television is made and consumed. She offers a fresh and innovative perspective that focuses on the shift in audience experience and how it has blurred the lines of established boundaries. Featuring discussions of "Buffy the Vampire Slayer," "Lost" and "American Idol", Beyond the Box gives students and couch potatoes alike a better understanding of what it means to watch television in an era of profound technological change.
Reviews / Votes
"Ross's stance is academic, but she also considers the stance of fans, producers, creators and marketers. Together, these voices combine to create a new understanding of the connectedness of all parties in the process of telling stories, both authorised and unauthorised." (Science Fiction Film and Television, July 2010)"Ross provides a valuable resource on the emerging field of interactive television and its relationship to fandom, viral marketing, tele-participation, and the Internet. The book illustrates how little research has yet been done on the complex relationship between television fans and Web discourse about popular shows." (CHOICE)
More details
Edition
1. Auflage
Language
English
Place of publication
Hoboken
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
College/higher education
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 229 mm
Width: 154 mm
Thickness: 22 mm
Weight
410 gr
ISBN-13
978-1-4051-6124-4 (9781405161244)
Schweitzer Classification
Other editions
Additional editions

E-Book
09/2011
Wiley-Blackwell
€32.99
Available for download

E-Book
01/2009
Wiley-Blackwell
€32.99
Available for download

Book
08/2008
Wiley
€100.50
Shipment within 3-4 weeks
Person
Sharon Marie Ross is Assistant Professor of television studies in the Television Department at Columbia College, Chicago, where she teaches critical analysis of TV
Content
Introduction: Online/Offline~What It Means to "Watch (and Make) TV" in the Age of the Internet.
1. Fascinated with Fandom: the Interactively Aware Viewers of Xena and Buffy.
2. Power to the People, or the Industry?: American Idol Voting, "Adult Swim" Bumping, and Viral Video-ing.
3. Managing Millenials: Teen Expectations of Tele-Participation.
4. No Network Is An Island: Lost's Tele-participation and ABC's Return to Industry Legitimacy.
5. Conclusion: The Remains Of The Day: The Future Of "TV"