IBM Way
Insights into the World's Most Successful Marketing Organization
1st Edition
Published on 5. April 2011
256 pages
978-0-06-203233-1 (ISBN)
Description
IBM is one of the greatest sales and marketing organizations ever assembled. Established over seventy years ago, it now employs 400,000 people and generates $50 billion a year in revenue. Yet it operates more like a cottage industry than a huge multinational organization.How does IBM do it? That's what even the most successful companies want to know. Now Buck Rodgers, the man who has personified "the IBM way," describes for the first time the reasons behind its extraordinary achievements. He has not written a company history, or an expos, or a book on management theory. He has written a book about everything that makes IBM IBM, as only an insider could.
More details
Other editions
Additional editions
Buck Rodgers | Robert Shook
The IBM Way
Insights into the World's Most Successful Marketing Organization
Book
05/1987
Harper Business
€30.19
Article exhausted; check different version
