The IBM Way
Insights into the World's Most Successful Marketing Organization
Published on 1. May 1987
Book
Paperback/Softback
288 pages
978-0-06-091417-2 (ISBN)
More details
Language
English
Place of publication
New York
United States
Publishing group
HarperCollins Publishers Inc
Target group
Professional and scholarly
Dimensions
Height: 204 mm
Width: 134 mm
Weight
230 gr
ISBN-13
978-0-06-091417-2 (9780060914172)
Copyright in bibliographic data is held by Nielsen Book Services Limited or its licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
04/2011
1st Edition
HarperCollins
€6.29
Available for download