Blunders in International Business
4th Edition
Published on 9. February 2009
192 pages
978-1-4051-5317-1 (ISBN)
Description
This new edition of Blunders in International Business issignificantly updated and revised, full of interesting anecdotes,including dozens of new international business blunders. DavidRicks has uncovered many informative and entertaining blunders thatwill make this book hard to put down.
* Features blunders from well-known corporations AmericanExpress, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant,Bacardi, Puff, AOL, BMW, and many others.
* Conserves its well-liked, concise format.
* Several well-known blunders from previous editions have beenreplaced in order to update the lessons learned.
More details
Other editions
Additional editions
David A. Ricks
Blunders in International Business
Book
01/2006
4th Edition
Wiley
€33.00
Shipment within 3-4 weeks
Person
David A. Ricks is Distinguished Professor ofInternational Business at the University of Missouri, St. Louis,and Visiting Professor at Wirtschaftsuniversitat in Vienna, theHelsinki School of Economics and Business and the University ofHawaii. He has written eleven other books - including three aboutinternational business blunders which have been featured on theToday Show, in the Wall Street Journal, and innumerous other publications.
Content
Preface.
1. Introduction.
The Role of Culture.
The Role of Communication.
Structure.
2. Production.
Location/Layout.
Product.
Package.
Color.
Summary.
3. Names.
Product Names.
Company Names.
Summary.
4. Marketing.
Promotions.
Pricing.
Summary.
5. Translation.
Carelessness.
Multiple Meanings.
Idioms.
Summary.
6. Management.
Cultural Differences.
Labor Relations.
Summary.
7. Strategic Management.
Entry Mode.
Supply Problems.
Complex Problems.
Additional Mistakes.
Summary.
8. Other Areas of International Business.
Legal.
Finance.
Market Research.
Summary.
9. Lessons Learned.
Adaptation.
Nationalism.
Promotion.
Translation.
Market Research.
Conclusion.
Notes.
Index of Companies.
Index of Places.
Index of Products
