Blunders in International Business
4th Edition
Published on 10. January 2006
Book
Paperback/Softback
192 pages
978-1-4051-3492-7 (ISBN)
Description
This new edition of Blunders in International Business is significantly updated and revised, full of interesting anecdotes, including dozens of new international business blunders. David Ricks has uncovered many informative and entertaining blunders that will make this book hard to put down.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well-liked, concise format.
Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
Features blunders from well-known corporations American Express, McDonalds, Toyota, GM, Sharwoods, Jolly Green Giant, Bacardi, Puff, AOL, BMW, and many others.
Conserves its well-liked, concise format.
Several well-known blunders from previous editions have been replaced in order to update the lessons learned.
More details
Edition
4th edition
Language
English
Place of publication
Hoboken
United Kingdom
Publishing group
John Wiley and Sons Ltd
Target group
Professional and scholarly
Product notice
Paperback (trade)
Unsewn / adhesive bound
Dimensions
Height: 214 mm
Width: 140 mm
Thickness: 14 mm
Weight
240 gr
ISBN-13
978-1-4051-3492-7 (9781405134927)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
David A. Ricks
Blunders in International Business
E-Book
02/2009
4th Edition
Wiley-Blackwell
€16.99
Available for download
Previous edition
David A. Ricks
Blunders in International Business
Book
10/1999
3rd Edition
Blackwell Publishers
€44.79
Article exhausted; check for reprint
Person
David A. Ricks is Distinguished Professor of International Business at the University of Missouri, St. Louis, and Visiting Professor at Wirtschaftsuniversitat in Vienna, the Helsinki School of Economics and Business and the University of Hawaii. He has written eleven other books - including three about international business blunders which have been featured on the Today Show, in the Wall Street Journal, and in numerous other publications.
Content
Preface. 1. Introduction.
The Role of Culture.
The Role of Communication.
Structure.
2. Production.
Location/Layout.
Product.
Package.
Color.
Summary.
3. Names.
Product Names.
Company Names.
Summary.
4. Marketing.
Promotions.
Pricing.
Summary.
5. Translation.
Carelessness.
Multiple Meanings.
Idioms.
Summary.
6. Management.
Cultural Differences.
Labor Relations.
Summary.
7. Strategic Management.
Entry Mode.
Supply Problems.
Complex Problems.
Additional Mistakes.
Summary.
8. Other Areas of International Business.
Legal.
Finance.
Market Research.
Summary.
9. Lessons Learned.
Adaptation.
Nationalism.
Promotion.
Translation.
Market Research.
Conclusion.
Notes.
Index of Companies.
Index of Places.
Index of Products
The Role of Culture.
The Role of Communication.
Structure.
2. Production.
Location/Layout.
Product.
Package.
Color.
Summary.
3. Names.
Product Names.
Company Names.
Summary.
4. Marketing.
Promotions.
Pricing.
Summary.
5. Translation.
Carelessness.
Multiple Meanings.
Idioms.
Summary.
6. Management.
Cultural Differences.
Labor Relations.
Summary.
7. Strategic Management.
Entry Mode.
Supply Problems.
Complex Problems.
Additional Mistakes.
Summary.
8. Other Areas of International Business.
Legal.
Finance.
Market Research.
Summary.
9. Lessons Learned.
Adaptation.
Nationalism.
Promotion.
Translation.
Market Research.
Conclusion.
Notes.
Index of Companies.
Index of Places.
Index of Products