Growing Business Innovation
Creating, Marketing and Monetising IP
Published on 31. October 2017
250 pages
978-1-78719-892-0 (ISBN)
Description
Innovation is the lifeblood of growing businesses. Indeed, it is difficult to sustain business growth without innovation. Innovation may take many forms: technical advances, new products or manufacturing processes, new applications of established products, new channels to market, new marketing techniques based on social media, or the development of unexploited markets.
In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.
The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.
In commercial terms, the end product of innovation is intellectual property (IP) which can be packaged with copyright, registered with a unique trademark and then patented.
The aim of Growing Business Innovation is to take the directors and corporate officers of success-driven businesses with defined innovation objectives on the journey from research to marketable product, to creating, managing and onwards to marketing and monetisation of their innovation's IP.
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Legend Press Ltd
Target group
Professional and scholarly
File size
0,52 MB
ISBN-13
978-1-78719-892-0 (9781787198920)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
10/2017
Legend Business
€51.50
Shipment within 3-4 weeks
Content
Contents
Foreword
Contributors' Notes
Introduction
Part One: Planning Innovation Objectives
Identifying your capability for innovation that works, rewards inventors and achieves recognition
How innovation is changing - the impact of digital media on the market for ideas
Harnessing technology to establish a lead in innovation
Open innovation - the value of collaboration and partnership
The role of universities as new innovation hubs
Taking innovation leadership to establish premium value
Part Two: From Research to Marketable Product
2.1 Six steps to successful innovation
2.2 Research models - financial support for R & D
2.3 Utilising and refining designs and prototypes in house
2.4 Test marketing to scope market value
2.5 Assessing the competition through trawling digital databases
2.6 Using copyright and trademarks to protect your innovation's IP
Part Three: Managing IP
3.1 Strategic IP Management
3.2 Treating innovation IP as a business asset
3.3 Accessing Patent Box and Innovare UK for early stage finance
3.4 Leveraging IP for hi-tech start-ups
3.5 The UK as a competitive location for launching innovation
3.6 Mapping opportunities to attract offshore licensees
Part Four: Patenting effectively at affordable cost
4.1 UK patent registration and the EU's unitary patent for UK innovations
4.2 International patent regimes and their cost-effective use
4.3 The effective use of patent registration agents and patent law firms
4.4 Developing a long-term patent registration and renewals budget
4.5 Developing and refining patented prototypes
4.6 Strategies to combat infringement
Part Five: Monetising Innovation IP
5.1 Structuring license agreements and monitoring revenue streams
5.2 Licensing by product or industry process application
5.3 The defining role of IP in high value transactions
5.4 IP data transparency in supporting enterprise value
5.5 Monetising established royalty revenue streams
5.6 Engaging with private equity: partnering, merger or outright sale
Foreword
Contributors' Notes
Introduction
Part One: Planning Innovation Objectives
Identifying your capability for innovation that works, rewards inventors and achieves recognition
How innovation is changing - the impact of digital media on the market for ideas
Harnessing technology to establish a lead in innovation
Open innovation - the value of collaboration and partnership
The role of universities as new innovation hubs
Taking innovation leadership to establish premium value
Part Two: From Research to Marketable Product
2.1 Six steps to successful innovation
2.2 Research models - financial support for R & D
2.3 Utilising and refining designs and prototypes in house
2.4 Test marketing to scope market value
2.5 Assessing the competition through trawling digital databases
2.6 Using copyright and trademarks to protect your innovation's IP
Part Three: Managing IP
3.1 Strategic IP Management
3.2 Treating innovation IP as a business asset
3.3 Accessing Patent Box and Innovare UK for early stage finance
3.4 Leveraging IP for hi-tech start-ups
3.5 The UK as a competitive location for launching innovation
3.6 Mapping opportunities to attract offshore licensees
Part Four: Patenting effectively at affordable cost
4.1 UK patent registration and the EU's unitary patent for UK innovations
4.2 International patent regimes and their cost-effective use
4.3 The effective use of patent registration agents and patent law firms
4.4 Developing a long-term patent registration and renewals budget
4.5 Developing and refining patented prototypes
4.6 Strategies to combat infringement
Part Five: Monetising Innovation IP
5.1 Structuring license agreements and monitoring revenue streams
5.2 Licensing by product or industry process application
5.3 The defining role of IP in high value transactions
5.4 IP data transparency in supporting enterprise value
5.5 Monetising established royalty revenue streams
5.6 Engaging with private equity: partnering, merger or outright sale
