Growing Business Innovation

Contents
Foreword
Contributors' Notes
Introduction

Part One: Planning Innovation Objectives

Identifying your capability for innovation that works, rewards inventors and achieves recognition
How innovation is changing - the impact of digital media on the market for ideas
Harnessing technology to establish a lead in innovation
Open innovation - the value of collaboration and partnership
The role of universities as new innovation hubs
Taking innovation leadership to establish premium value

Part Two: From Research to Marketable Product

2.1 Six steps to successful innovation
2.2 Research models - financial support for R & D
2.3 Utilising and refining designs and prototypes in house
2.4 Test marketing to scope market value
2.5 Assessing the competition through trawling digital databases
2.6 Using copyright and trademarks to protect your innovation's IP

Part Three: Managing IP

3.1 Strategic IP Management
3.2 Treating innovation IP as a business asset
3.3 Accessing Patent Box and Innovare UK for early stage finance
3.4 Leveraging IP for hi-tech start-ups
3.5 The UK as a competitive location for launching innovation
3.6 Mapping opportunities to attract offshore licensees

Part Four: Patenting effectively at affordable cost

4.1 UK patent registration and the EU's unitary patent for UK innovations
4.2 International patent regimes and their cost-effective use
4.3 The effective use of patent registration agents and patent law firms
4.4 Developing a long-term patent registration and renewals budget
4.5 Developing and refining patented prototypes
4.6 Strategies to combat infringement

Part Five: Monetising Innovation IP

5.1 Structuring license agreements and monitoring revenue streams
5.2 Licensing by product or industry process application
5.3 The defining role of IP in high value transactions
5.4 IP data transparency in supporting enterprise value
5.5 Monetising established royalty revenue streams
5.6 Engaging with private equity: partnering, merger or outright sale