The Theory of Twenty One
1st Edition
Published on 7. March 2014
124 pages
978-1-59077-248-5 (ISBN)
Description
According to the theory of 21, there are twenty people who will say no for every person who says yes. The secret to success in business is finding the 21st person, the individual who is open to ideas and innovation and who makes abstract ideas become reality.
This book helps you identify the twenties--those who dislike change and fear risk--and teaches you how to elude them and to persevere despite their repeated assurances that whatever you're trying to do won't work.
This book helps you identify the twenties--those who dislike change and fear risk--and teaches you how to elude them and to persevere despite their repeated assurances that whatever you're trying to do won't work.
More details
Language
English
Place of publication
New York
United States
File size
4,64 MB
ISBN-13
978-1-59077-248-5 (9781590772485)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Person
Chuck Reaves is president of XXI Associates, a sales motivation consulting firm. He lives near Atlanta, Georgia.
Content
- THE THEORY OF 21
- Contents
- Acknowledgments
- 1. The Quest For a Yes
- 2. The Negative Twenty: A Human Wall
- 3. The Positive Twenty: Doing Nothing Well
- 4. The 21
- 5. Making a 21
- 6. Conclusion
