The Business Design Cube
Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Published on 22. March 2021
210 pages
978-1-63742-017-1 (ISBN)
Description
This book discusses the three facets of the design-cube identified as design-to-market, design-to-society, and design-to-value through theoretical foundations, design arguments, managerial analysis, and best practices of companies.
The design-to-market concept has been critically examined for customer-centric companies with focus on the current trend of coevolution and crowdsourcing approaches that drives the companies to practice critical thinking.
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Rajagopal
The Business Design Cube
Converging Markets, Society, and Customer Values to Grow Firms Competitive in Business
Book
03/2021
Business Expert Press
€24.90
Shipment within 10-20 days
Person
Rajagopal is Professor of Marketing at EGADE Business School of Monterrey Institute of Technology and Higher Education (ITESM), Mexico City Campus and Life Fellow of the Royal Society for Encouragement of Arts, Manufacture and Commerce, London. Dr. Rajagopal is Visiting Professor at Boston University, Boston, Massachusetts. He has been listed with biography in various international directories. He is serving also as Visiting Professor at University of Fraser Valley, British Columbia, Canada-India Campus.
Content
- Cover
- Half-Title
- Title
- Copyright
- Dedication
- Description
- Contents
- Preface
- Acknowledgments
- Chapter 1: The Concept Map
- Chapter 2: Design-to-Market
- Chapter 3: Design-to-Society
- Chapter 4: Design-to-Value
- Chapter 5: The Helix Effect
- About the Author
- Index
- Adpage
- Backcover
