Choice-Based Conjoint Analysis
Models and Designs
1st Edition
Published on 3. August 2010
192 pages
978-1-040-06640-9 (ISBN)
Description
Conjoint analysis (CA) and discrete choice experimentation (DCE) are tools used in marketing, economics, transportation, health, tourism, and other areas to develop and modify products, services, policies, and programs, specifically ones that can be described in terms of attributes. A specific combination of attributes is called a concept profile.
Reviews / Votes
It is a pleasure to review this book ... For those already familiar with the subject, the text is well worth adding to their book collection ...-Carl M. O'Brien, International Statistical Review, 2012
this book is both educational and interesting to read and is suitable for anyone interested in developing a CA/DCE study. The book is unique, particularly in terms of the breadth and depth of information on experimental designs. The authors did an excellent job providing both contextual and technical details in a form that is both engaging and easy to read. The illustrations are easy to follow and relevant to the related content. ... a nice addition to the CA/DCE literature and should be useful to researchers and graduate students alike.
-Mayukh Dass, Journal of the American Statistical Association, December 2011
More details
Edition
1. Auflage
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
ISBN-13
978-1-040-06640-9 (9781040066409)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Damaraju Raghavarao | James B. Wiley | Pallavi Chitturi
Choice-Based Conjoint Analysis
Models and Designs
Book
08/2010
1st Edition
Chapman & Hall/CRC
€231.40
Shipment within 15-20 days
Persons
Damaraju Raghavarao is the Laura H. Carnell professor of statistics and chair of the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Raghavarao is a fellow of the Institute of Mathematical Statistics and the American Statistical Association as well as an elected member of the International Statistical Institute. He earned his Ph.D. from Bombay University.
James B. Wiley is a senior Cochran research fellow in the Department of Marketing and Supply Chain Management and the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Wiley is also a visiting scholar at the University of Western Sydney. He earned his Ph.D. from the University of Washington.
Pallavi Chitturi is an associate professor of statistics at Temple University in Philadelphia, Pennsylvania. Dr. Chitturi's research encompasses the areas of design of experiments, quality control, and conjoint analysis. She earned her Ph.D. from the University of Texas at Austin.
James B. Wiley is a senior Cochran research fellow in the Department of Marketing and Supply Chain Management and the Department of Statistics at Temple University in Philadelphia, Pennsylvania. Dr. Wiley is also a visiting scholar at the University of Western Sydney. He earned his Ph.D. from the University of Washington.
Pallavi Chitturi is an associate professor of statistics at Temple University in Philadelphia, Pennsylvania. Dr. Chitturi's research encompasses the areas of design of experiments, quality control, and conjoint analysis. She earned her Ph.D. from the University of Texas at Austin.
Content
Introduction. Some Statistical Concepts. Generic Designs. Designs with Ordered Attributes. Reducing Choice Set Sizes. Availability (Cross-Effects) Designs. Sequential Methods. Mixture Designs. References. Index.
