
BTEC Level 2 Technical Certificate in Business Customer Services Operations Learner Handbook with ActiveBook
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Content
- Front Cover
- Contents
- How to use this book
- Chapter 1: The Customer Service Environment
- A: The business environmentin which customer service operates
- A1: Features of businesses
- A2: Structure and organisation
- A3: Aims of businesses
- B: Customer service
- B1: Meaning, purpose and scope of customer service
- B2: Customer service roles
- B3: Customer service behaviours, attributes and skills
- B4: Provision of effective customer service
- B5: Importance of eff ective customer service
- B6: Importance of eff ective follow-up or after-sales service
- C: How the delivery of customer service is affected by legislation, regulation,and ethical and environmental considerations
- C1: Consumer rights
- C2: Health and safety legislation
- C3: Ethical and environmental considerations that affect customer service
- C4: Equality legislation affecting customer service
- C5: Legislation affecting the use and storage of customer information
- D: Customer service and the customer complaints process
- D1: Barriers to providing effective customer service
- D2: Types of complaint
- D3: Best practice for dealing with complaints
- D4: Reasons to use a customer complaints and feedback process
- Work Focus
- Getting ready for assessment
- Sample questions and answers
- Chapter 2: Delivering Customer Service Face to Face
- A: Demonstrate verbal and non-verbal communication skills appropriate to customer service situations
- A1: Verbal communication skills
- A2: Non-verbal communication skills
- A3: First impressions
- A4: Interpersonal skills
- A5: Types of situation
- B: Deliver customer service to meet the needs and expectations of customers
- B1: Internal and external customers
- B2: Customer needs and expectations
- B3: Legislation, codes of practice and organisational standards
- B4: Teamwork
- B5: Dealing with customer conflict and challenge
- C: Review customer service skills in different situations
- C1: Individual skills audit of customer service skills
- C2: Using feedback to develop and support customer service skills development
- Work Focus
- Chapter 3: Delivering Digital Customer Service
- A: Explore the use of web-based digital technology in the delivery of customer service
- A1: Web-based digital technology
- A2: Maintaining the security of web-based digital technology
- B: Use appropriate web-based digital technology to deliver customer service
- B1: Use a range of web-based digital technology to deliver customer service
- B2: Assist customers with routine queries and requests using web-based digital technology
- B3: Assist customers with problems or complaints using web-based digital technology
- C: Communicate formally in writing with customers using digital technology
- C1: Follow organisational guidelines when writing to customers using email
- C2: Communication skills and techniques
- Work Focus
- Chapter 4: Improving Customer Service
- A: Explore the importance of continuous improvement in customer service
- A1: Continuous improvement in customer service
- A2: Organisational factors affecting continuous improvement
- A3: Importance of continuous improvement
- B: Investigate the use of customer feedback to inform continuous improvement in customer service
- B1: Methods of collecting customer feedback
- B2: Considerations in collecting customer feedback
- B3: Using customer feedback to make improvements in customer service
- C: Interpret customer feedback and recommend improvements to customer service within an organisation
- C1: Interpreting customer feedback
- C2: Recommending opportunities for improvements
- Work Focus
- Answers
- Glossary
- Index
- Back Cover
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