
Investigative Selling
Description
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Person
Omar Periu came to the United States at age seven after fleeing Cuba with his family. By age thirtyone, he owned a chain of profitable health clubs and sports medicine facilities. Now, he is a popular lecturer and workshop leader.
Content
- Intro
- Title
- Copyright
- Contents
- Acknowledgments
- Why You Need to Read This Book
- Helpful Icons
- Foreword by Tom Hopkins
- Introduction
- Investigative Principle 1: Become an Investigator-Ask Questions
- Investigative Principle 2: Get Into Character
- Investigative Principle 3: Develop the Investigative Instinct-Listen and Observe
- Investigative Principle 4: Strategic Questioning Techniques Help You Discover Specific Answers
- Investigative Principle 5: Investigative Selling Is a Numbers Game
- Investigative Principle 6: Make the Investigator's Connection-Develop and Build Rapport
- Investigative Principle 7: Develop the Qualifying Instinct
- Investigative Principle 8: Investigative Salespeople Make Powerful Presenters
- Investigative Principle 9: Objections Are the Customers' Last Line of Defense
- Investigative Principle 10: Stay Customer Focused and Close the Case
- Investigative Principle 11: Be a Twenty-First-Century Salesperson
- Investigative Principle 12: Maintain a Positive Attitude and High-Energy Enthusiasm
- Glossary
- About the Author
- Index
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