Events Feasibility and Development
From Strategy to Operations
2nd Edition
Published on 13. December 2021
330 pages
978-1-000-47821-1 (ISBN)
Description
Events Feasibility and Development: From Strategy to Operations 2nd Edition outlines the best practice in event development and the global events sector. Tools and techniques from the first edition have been refined and expanded through their use in over 20 countries, including the USA, France, UAE, Malaysia and South Africa. These include strategy development and implementation, asset management, portfolio management, return on investment, management process mapping and the feasibility study.
Fascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations.
Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes:
A full explanation of the maturity model including post-pandemic solutions
New case studies and exhibits
A new section on teaching and training in event management
The chapters are fully supported by further current case studies and examples on the publisher's and the author's website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management.
Fascinating current examples illustrate these professional management techniques. The second edition elaborates on the events sector maturity model as a measurement tool for cities, regions and countries. This has been tried and successfully tested in developing economies and assisted in the rapid development and sustainability of events in Dubai and many other destinations.
Each chapter contains exhibits, questions, bullet points and clear explanations of the tools and techniques. Brand new material includes:
A full explanation of the maturity model including post-pandemic solutions
New case studies and exhibits
A new section on teaching and training in event management
The chapters are fully supported by further current case studies and examples on the publisher's and the author's website. Online material also includes 11 lesson plans for a semester course, containing assessment items, learning objectives and teaching tips for each topic, and event photos and author videos explaining the topics. This will be essential reading for all students of Event Management.
Reviews / Votes
'O'Toole's steadfast insistence that practical skills be injected into the curricula placed [our] graduates at the forefront of the industry globally... In this latest book he proves his mettle, over two decades later, at a juncture in which the industry is going through a period of re-invention. The Event Sector now ushers students into a new world of managing mega events amidst the Covid-19 pandemic, and terrorism concerns. Interactive case studies, modern checklists, and effective risk reminders are all part of the modern strategy dispensed with operational nuances, which are proven time and again to be invaluable to any event manager.'Dr Dominic Szambowski, Dean - Swiss Hotel Management School, Switzerland, and Former President of the International College of Management, Sydney
'In our work in Uganda, Sudan and Liberia, we invited William O'Toole to develop a course and train our staff and the local people in the creation of events. These countries have seen the ravages of war and my idea was to use events and festivals as part of the social healing though local engagement. William describes this unique experience in this textbook.'
Andrew Robertson, Chief General Services, UN Mission in Sudan (UNMIS), United Nations
More details
Series
Edition
2nd edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Illustrations
32 Tables, black and white; 53 Line drawings, black and white; 53 Illustrations, black and white
ISBN-13
978-1-000-47821-1 (9781000478211)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Book
12/2021
2nd Edition
Routledge
€75.00
Shipment within 10-20 days
Book
12/2021
2nd Edition
Routledge
€215.41
Shipment within 10-20 days
Book
10/2021
Routledge
Unfortunately, price unknown
Available (delivery time upon request)
Person
William O'Toole is a consultant working around the world as an events development specialist for organizations such as the European Commission, Deloitte, and the United Nations as well as national and state governments, private companies, and cities.
Content
Section 1: Strategic feasibility and development. 1. Events Sector Maturity Model. 2. How to develop an events strategy. 3. Preparing the strategy. 4. Event support: directing the development. 5. Implement the strategy. 6. Techniques and tools for events development. 7. Building competency: associations, awards and training. Section 2 Management feasibility and development. 8. Management models and the business case. 9. Setting up the management system. 10. Event management processes. 11. Event management processes section two. Section 3 Operation feasibility and development. 12. Event metrics and checklists. 13. Event operations: upstream design. 14 Competency training and teaching event management.
