Public Relations Ethics
Senior PR Pros Tell Us How to Speak Up and Keep Your Job
Published on 5. December 2017
140 pages
978-1-947098-65-7 (ISBN)
Description
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
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Marlene Neill | Amy Barnes
Public Relations Ethics
Senior PR Pros Tell Us How to Speak Up and Keep Your Job
Book
12/2017
Business Expert Press
€20.30
Shipment within 3-4 weeks
Persons
Marlene S. Neill, PhD, APR, is an assistant professor at Baylor University. She has published 14 journal articles. Neill is an accredited member of the Public Relations Society of America. She has served as the chair for the Southwest District of PRSA; a member of the Universal Accreditation Board; and member of the Board of Ethics & Professionals Standards. She received her PhD from the University of Texas at Austin, Master of Arts from the University of Missouri at Columbia, and Bachelor of Science from the University of Kansas. Neill worked for almost 12 years in government and nonprofit public relations.
Content
- Cover
- Contents
- Preface
- Acknowledgments
- Outline of Book
- Chapter 1: Why Does Ethics Matter in Public Relations?
- Chapter 2: Influence and Power, Why Should I Care?
- Chapter 3: Don't Overlook Your Office Neighbors: Why You Need to Focus on Building Internal Relationships
- Chapter 4: Influence Strategies Senior Pros Prefer to Use
- Chapter 5: More Powerful Together.Recruiting Allies and Forming Coalitions
- Chapter 6: Last Resort Approaches.Rocking the Boat and Whistleblowing
- Chapter 7: How to Prepare for Ethics Counsel: Mentors, Training and Other Resources
- Chapter 8: Being Proactive: How to Build an Ethical Culture
- Chapter 9: Practical Advice from Senior Pros
- Chapter 10: Conclusion: Everyday Practices
- Appendix A: Use of Influence Tactics by SPRF and PRSA College of Fellows
- Appendix B: Use of Influence by Gender:College of Fellows and Page Society Combined
- Appendix C: Use of Influence by PRSA College of Fellows
- Appendix D: Use of Influence Tactics by Arthur W. Page Society
- References
- About the Authors
- Index
- Adpage
- Backcover
