
Public Relations Ethics
Senior PR Pros Tell Us How to Speak Up and Keep Your Job
Business Expert Press
Published on 30. December 2017
Book
Paperback/Softback
140 pages
978-1-947098-64-0 (ISBN)
Description
Many senior public relations executives consider ethics counsel to be one of their core responsibilities. Raising ethical concerns to more senior leaders can be quite intimidating as "speaking truth to power" can have serious consequences for someone's career, so senior public relations executives have mastered the art of using less confrontational strategies. This book ranks and describes these various strategies with specific examples of how public relations executives have used them. The insights are based on nearly 150 in-depth interviews as well as survey research. Learn about the process of gaining influence and the mistakes to avoid when navigating internal politics. Many of the lessons are applicable to public relations counsel generally.
More details
Language
English
Place of publication
Sterling Forest
United States
Target group
Professional and scholarly
Dimensions
Height: 229 mm
Width: 152 mm
Thickness: 9 mm
Weight
240 gr
ISBN-13
978-1-947098-64-0 (9781947098640)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions

Marlene Neill | Amy Oliver Barnes
Public Relations Ethics
Senior PR Pros Tell Us How to Speak Up and Keep Your Job
E-Book
12/2017
Business Expert Press
€13.49
Available for download
Persons
Marlene S. Neill is an assistant professor in the Baylor University Journalism, Public Relations & New Media department, Waco, Texas, USA.