Naples Forum 2015 special issue

The papers in &quote;The 2015 Naples Forum on Service&quote; special issue address the key topic of value co-creation, systems thinking, innovation, service ecosystem, allowing to broaden the debate in service research. Following the Naples Forum spirit, indeed, these contributions address various research goals, with different methodologies and various scientific background. The manuscripts well represent the multiculturality and cross-disciplinarity our community, powerfully contributing to research advances in service.In the article &quote;Measuring customer value co-creation behaviour: developing a conceptual model based on Service-Dominant Logic&quote; Tommasetti, Trosi and Vesci develop a measurement framework of value co-creation practices.Saviano, Barile, Spohrer and Caputo in &quote;A service research contribution to the global challenge of sustainability&quote; adopt an overarching view of service, going beyond the boundaries of disciplines and sectors. They identify the links between sustainability and service research, highlighting how Service-Dominant Logic, Service Science and Systems Thinking can contribute to the key requirements expresses by thinkers and practitioners in Sustainable Development and Education for Sustainable Developments.Russo Spena, Tregua and Bifulco in &quote;Searching Through The Jungle Of Innovation Conceptualisations: System, Network and Ecosystem domains&quote; differentiate among the forms of the innovation system, innovation network and innovation ecosystem. These authors address the need for a comprehensive framework by which to investigate, within the jungle of perspectives, the multifaceted nature of innovation.The article &quote;The viable decision maker for CAS survival: how to change and adapt through the fitting process&quote; by Luca Carrubbo, Francesca Iandolo, Valentina Pitardi and Mario Calabrese aims to investigate the decision-making process in the management of the complex adaptive systems (CAS). It mainly focuses on the dimensions that affect the individual decision maker when passing from decision to behaviour in fitting processes.Aeyvaeri A. and Jyraemae A. &quote;Rethinking value proposition tools for living labs&quote; take a closer look at three tools for building value propositions. The aim is to analyse the tools from the living lab approach and the service-dominant logic while focusing on the concept of value. Finally, the article &quote;A4A relationships&quote; by Francesco Polese, Jaqueline Pels, Bard Tronvoll, Roberto Bruni, Luca Carrubbo address A4A relationships involving value co-creation based on actors integrating their resources and acting with intentionality to obtain value by providing benefits to other parties and by belonging to the emergent viable system; in the authors' view -and coherently with the proposed locus A4A- actor acts for other actors directly involved in the relationship generating positive effects for the whole system in which it is contextualized.