The Psychology of Consumer Behavior
Published on 17. June 2013
232 pages
978-1-134-93289-4 (ISBN)
Description
After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.
Reviews / Votes
"...a good foundation for further exploration of the psychology of consumer behavior."-Contemporary Psychology
"...the book is richly illustrated with examples....[and its] value...lies in providing an elementary introduction to the area."
-European Work and Organizational Psychologist
More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
Professional and scholarly
Product notice
Reflowable
File size
42,12 MB
ISBN-13
978-1-134-93289-4 (9781134932894)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
Brian Mullen | Craig Johnson
The Psychology of Consumer Behavior
Book
05/1990
1st Edition
Lawrence Erlbaum Associates Inc
€230.15
Shipment within 3-4 weeks
Persons
Mullen, Brian; Johnson, Craig
Content
Contents: Preface. Introduction. Perception. Cognition and Memory. Cognition and Persuasion. Learning. Emotion. Motivation. Intention and Behavior. Behavioral Feedback and Product Life Cycle. The Social Context. The Cultural Context. Sales Interactions. Applications to Nonprofit Settings.
