Sales Management Control Strategies in Banking
Strategic Fit and Performance Impact
1st Edition
Published on 7. February 2011
XXII, 398 pages
978-3-8349-6209-6 (ISBN)
Description
Not only have the global financial crisis, a changing regulatory environment, increasing competitive pressure, and changes in customer behavior created an overall difficult environment for banking institutions, but they have also increased the pressure on their sales performance. Based on the results of 300 interviews with sales executives of banks in Germany, Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
More details
Series
Language
English
Place of publication
Wiesbaden
Germany
Publishing group
Betriebswirtschaftlicher Verlag Gabler
Target group
Professional and scholarly
Illustrations
XXII, 398 p. 50 illus.
File size
4,23 MB
ISBN-13
978-3-8349-6209-6 (9783834962096)
DOI
10.1007/978-3-8349-6209-6
Schweitzer Classification
Other editions
Additional editions
Book
02/2011
1st Edition
Springer Gabler
€53.49
Shipment within 5-7 days
Person
Dr. Florian Mueller conducted his doctoral studies under the supervision of Prof. Dr. Andreas Hackethal at the European Business School, Oestrich-Winkel. He works for an international management consultancy in Munich.
Content
Banking in Germany; Strategy and Strategic Management; Sales Management Control; Internal and External Influencing Variables; Assessment of the Environmental Influence on Configurations; Investigation of the Performance of Configurations
