Sales Management Control Strategies in Banking
Strategic Fit and Performance Impact
1st Edition
Published on 24. February 2011
Book
Paperback/Softback
XXII, 398 pages
978-3-8349-2653-1 (ISBN)
Description
Florian Mueller empirically investigates how retail, private, and corporate banking institutions need to set up their sales management control strategy in accordance to their specific environment, business strategy, and organizational characteristics in order to increase performance.
More details
Product info
PB
Edition
2011
Language
English
Place of publication
Wiesbaden
Germany
Target group
Research
Illustrations
XXII, 398p. 50 illus.., 50 s/w Abbildungen, 54 s/w Tabellen
50 schw.-w. Abb., 54 schw.-w. Tab.
Dimensions
Height: 210 mm
Width: 148 mm
Thickness: 28 mm
Weight
542 gr
ISBN-13
978-3-8349-2653-1 (9783834926531)
DOI
10.1007/978-3-8349-6209-6
Schweitzer Classification
Other editions
Additional editions
E-Book
02/2011
1st Edition
Springer Gabler
€53.49
Available for download
Person
Dr. Florian Mueller conducted his doctoral studies under the supervision of Prof. Dr. Andreas Hackethal at the European Business School, Oestrich-Winkel. He works for an international management consultancy in Munich.
Content
Banking in Germany; Strategy and Strategic Management; Sales Management Control; Internal and External Influencing Variables; Assessment of the Environmental Influence on Configurations; Investigation of the Performance of Configurations