E-learning Strategies
How to Get Implementation and Delivery Right First Time
Published on 9. June 2003
426 pages
978-0-470-86432-6 (ISBN)
Description
As more than 90% of spending on the Internet comes from brick andmortar companies it is these operations that will form the clientbase for e-learning. This book shows those companies how to gete-learning implementation right first time. Don Morisson exploresand explains the whole implementation continuum - strategy, vendorselection, technology, implementation, culture change, contentdevelopment and delivery. Most importantly he stresses that thesuccess or failure of an e-learning initiative is directly relatedto the underlying strategic thinking. Written for a more mature,second generation e-learning market the book provides apractitioner's handbook to both guide the novice and inform theveteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HRDirectors, middle management responsible for implementing and/ordelivering e-learning, consultants
Reviews / Votes
"...This is a comprehensive tome on e-learning...whereveryou are on the e-learning journey Morrison's book should havesomething for your organisation..." (E-Learning Age, May 2003) "...is densely packed through, informative andwell-researched. The direct language makes the somewhat dauntingappearance surprisingly easy to digest..." (Training Journal,September 2003)More details
Other editions
Additional editions
Book
03/2003
1st Edition
Wiley
€93.00
Shipment within 10-20 days
Person
Don Morrison is a successful film writer and director whohas worked at the cutting edge of media. A pioneer in the area ofinteractive media in the early 1980s, he has spent the last twodecades creating training content in film, video, multimedia, ande-learning. The quality and innovation which are characteristic ofhis work have been recognised through more than twenty industryawards.
More recently he has worked with PWC Consulting to design,develop, and implement a global e-learning solution for itsconsultants. Part of this book is based on his research andexperience with PWC.
Content
Introduction.
Part I: E-Learning Primer.
Chapter 1: Defining Terms:Get Comfortable with E-Learning.
Chapter 2: The New Learning Landscape:E-Learning Is Here toStay.
Chapter 3: ROI, Metrics, And Evaluation:How Can We Tell If We'reGetting It Right?
Chapter 4: The E-Learning Cycle:Once Is Not Enough.
Part II: Learning Strategy.
Chapter 5: Business Drivers:The Real Reasons for ImplementingE-Learning.
Chapter 6: E-Learning Strategy:Dramatically Improve Your Chanceof Success.
Part III: Implementation.
Chapter 7: The Project Team:Who You Need ... What TheyDo.
Chapter 8: Infrastructure:Denial Isn't an Option.
Chapter 9: Vendor Relationships:Good Partners Help You Learn andMove Fast.
Chapter 10: Learning Management Systems:The Engines ofE-Learning.
Chapter 11: Testing:Mission-Critical, Not Nice to Have.
Part IV: Delivery.
Chapter 12: Multi-Channel Delivery:Leveraging the Learning ValueChain.
Chapter 13: Learner Support:Learning With the Aid of a SafetyNet.
Chapter 14: Developing Curricula:Signposted Paths to PerformanceImprovement.
;Chapter 15: E-Learning Standards:Protecting Investment andLeveraging Technology.
Chapter 16: Instructional Design:Must Try Harder.
Chapter 17: The Content Development Process:ManagingE-Learning's Payload.
Part V: Case Studies.
Chapter 18: PwC Consulting:Integrating Learning andKnowledge.
Chapter 19: BP:Embedding an E-Learning Capability.
Chapter 20: The Royal Bank of Scotland Group:Delivering in anImmature Market.
Chapter 21: The Dow Chemical Company:High Commitment, High ROI,High Volume.
Part VI: Future Directions.
Chapter 22: Future Directions:Where E-Learning Is Headed.
Appendix.
Appendix 1: E-Learning Newsletters.
Appendix 2: Online Resources.
Appendix 3: Glossary.
Index.
