E-learning Strategies
How to Get Implementation and Delivery Right First Time
1st Edition
Published on 14. March 2003
Book
Hardback
426 pages
978-0-470-84922-4 (ISBN)
Description
As more than 90% of spending on the Internet comes from brick and mortar companies it is these operations that will form the client base for e-learning. This book shows those companies how to get e-learning implementation right first time. Don Morisson explores and explains the whole implementation continuum - strategy, vendor selection, technology, implementation, culture change, content development and delivery. Most importantly he stresses that the success or failure of an e-learning initiative is directly related to the underlying strategic thinking. Written for a more mature, second generation e-learning market the book provides a practitioner's handbook to both guide the novice and inform the veteran.
* Focuses on the reader's needs
* Focuses on the strategic issues of e-learning
* Informed by key business drivers
* Supported and endorsed by PWC
Readership: Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Reviews / Votes
".This is a comprehensive tome on e-learning.wherever you are on the e-learning journey Morrison's book should have something for your organisation." (E-Learning Age, May 2003)".is densely packed through, informative and well-researched. The direct language makes the somewhat daunting appearance surprisingly easy to digest." (Training Journal, September 2003) ".This is a comprehensive tome on e-learning.wherever you are on the e-learning journey Morrison's book should have something for your organisation." (E-Learning Age, May 2003)More details
Product info
GB
Edition
1., Auflage
Language
English
Place of publication
New York
United States
Target group
Professional and scholarly
Senior managers including CEOs, CIOs, CLOs, HR Directors, middle management responsible for implementing and/or delivering e-learning, consultants
Product notice
sewn/stitched
Cloth over boards
Dimensions
Height: 250 mm
Width: 175 mm
Thickness: 27 mm
Weight
916 gr
ISBN-13
978-0-470-84922-4 (9780470849224)
Schweitzer Classification
Other editions
Additional editions
E-Book
06/2003
Wiley
€52.99
Available for download
Person
Don Morrison is a successful film writer and director who has worked at the cutting edge of media. A pioneer in the area of interactive media in the early 1980s, he has spent the last two decades creating training content in film, video, multimedia, and e-learning. The quality and innovation which are characteristic of his work have been recognised through more than twenty industry awards.
More recently he has worked with PWC Consulting to design, develop, and implement a global e-learning solution for its consultants. Part of this book is based on his research and experience with PWC.
Content
Introduction.
Part I: E-Learning Primer.
Chapter 1: Defining Terms:Get Comfortable with E-Learning.
Chapter 2: The New Learning Landscape:E-Learning Is Here to Stay.
Chapter 3: ROI, Metrics, And Evaluation:How Can We Tell If We're Getting It Right?
Chapter 4: The E-Learning Cycle:Once Is Not Enough.
Part II: Learning Strategy.
Chapter 5: Business Drivers:The Real Reasons for Implementing E-Learning.
Chapter 6: E-Learning Strategy:Dramatically Improve Your Chance of Success.
Part III: Implementation.
Chapter 7: The Project Team:Who You Need. What They Do.
Chapter 8: Infrastructure:Denial Isn't an Option.
Chapter 9: Vendor Relationships:Good Partners Help You Learn and Move Fast.
Chapter 10: Learning Management Systems:The Engines of E-Learning.
Chapter 11: Testing:Mission-Critical, Not Nice to Have.
Part IV: Delivery.
Chapter 12: Multi-Channel Delivery:Leveraging the Learning Value Chain.
Chapter 13: Learner Support:Learning With the Aid of a Safety Net.
Chapter 14: Developing Curricula:Signposted Paths to Performance Improvement.
;Chapter 15: E-Learning Standards:Protecting Investment and Leveraging Technology.
Chapter 16: Instructional Design:Must Try Harder.
Chapter 17: The Content Development Process:Managing E-Learning's Payload.
Part V: Case Studies.
Chapter 18: PwC Consulting:Integrating Learning and Knowledge.
Chapter 19: BP:Embedding an E-Learning Capability.
Chapter 20: The Royal Bank of Scotland Group:Delivering in an Immature Market.
Chapter 21: The Dow Chemical Company:High Commitment, High ROI, High Volume.
Part VI: Future Directions.
Chapter 22: Future Directions:Where E-Learning Is Headed.
Appendix.
Appendix 1: E-Learning Newsletters.
Appendix 2: Online Resources.
Appendix 3: Glossary.
Index.