Killer Web Content
Description
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.
This book helps readers to: - provide visitors to their website with the right content at just the right time - write compelling Web content that users really respond to and want more of - make sure their website has the best possible chance of getting into the first page of search results - understand the benefits of blogs, RSS, and e-mail newsletters
Web content is an increasingly important asset. It helps sell
products and deliver services. From travel companies to software
companies, from universities to governments, it's something that has to
be got right.
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Person
maximising value from Web content. He has been involved in the Internet
since 1994, and has worked on Internet assignments in 35 countries.
Gerry has published four books on Web content.
Content
- Cover
- Contents
- Acknowledgements
- Part I: The Theory
- 1 Do you have the killer instinct?
- 2 Why less is more
- 3 Why content is not king
- Part II: The Practice
- 4 Why you need to ban "users"
- 5 Killer Web Content's "Six Cs"
- 6 Carewords: The keys to action
- 7 Killer headings and summaries
- 8 To blog or not to blog?
- 9 Search: How to get found
- 10 Case study
- Part III: The Boring (But Important) Stuff
- 11 Researching for the killer Web content
- 12 The importance of being organized
- 13 Collaboratively created content rocks
- A Final Word
- 14 Your words are powerful things
- Appendices
- Index
- A
- B
- C
- D
- E
- F
- G
- H
- I
- J
- K
- L
- M
- N
- O
- P
- R
- S
- T
- U
- W
- Y
