Killer Web Content
Make the Sale, Deliver the Service, Build the Brand
Published on 27. November 2006
Book
Paperback/Softback
224 pages
978-0-7136-7704-1 (ISBN)
Description
On the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you. This book helps readers to: * provide visitors to their website with the right content at just the right time * write compelling Web content that users really respond to and want more of * make sure their website has the best possible chance of getting into the first page of search results * understand the benefits of blogs, RSS, and e-mail newsletters Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Reviews / Votes
"Content-not fancy graphics-sells your product on your website. Read this book and apply it. We did". Maurice Coleman, Head of Commercial Strategy, Aer Lingus "Gerry McGovern's "Killer Web Content" is a must read for marketing and communications professionals who crave the ultimate results for their online presence. Not only is "Killer Web Content" educational and informational, it's an entertaining and useful collection of tips and techniques where you'll find both insight and inspiration to create web sites that talk to your audience in a language they want to hear." Karen O'Brien, Siemens Corporation. Manager, Web Content "An easy read and I would recommend it as a helpful guide for anyone who wishes to conduct a critical audit of their internet presence... A sleeves-rolled-up, helpful book that tells you that a website is a specialised publication that requires just as much editorial care as a newspaper or magazine. Financial World (December 2006) 'This short, sparky primer uncovers value in a neglected business asset.' Director (January 2007)More details
Language
English
Place of publication
London
United Kingdom
Publishing group
Bloomsbury Publishing PLC
Target group
Professional and scholarly
Illustrations
Yes
Dimensions
Height: 235 mm
Width: 171 mm
Thickness: 13 mm
Weight
540 gr
ISBN-13
978-0-7136-7704-1 (9780713677041)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
E-Book
07/2011
1st Edition
A&C Black Business Information and Development
€21.99
Available for download
E-Book
01/2009
1st Edition
A&C Black Business Information and Development
€21.99
Available for download
Person
Gerry McGovern is managing partner at a consultancy that focuses on maximising value from Web content. He has been involved in the Internet since 1994, and has worked on Internet assignments in 35 countries. Gerry has published four books on Web content.