An Introduction to Rhetorical Communication
9th Edition
Published on 19. November 2015
352 pages
978-1-317-34717-0 (ISBN)
Description
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
More details
Edition
9th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Product notice
Reflowable
File size
13,59 MB
ISBN-13
978-1-317-34717-0 (9781317347170)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
James C. McCroskey
An Introduction to Rhetorical Communication
Book
08/2017
9th Edition
Routledge
€273.00
Shipment within 10-20 days
James C. McCroskey
An Introduction to Rhetorical Communication
Book
06/2005
9th Edition
Routledge
€118.72
Article not available for order
Person
James C. McCroskey, West Virginia University
Content
Preface.
I. GETTING STARTED.1. A Rhetorical Tradition.
2. The Nature of Rhetorical Communication.
3. Stage Fright: A Normal Problem.
II. BASIC THEORY.4. The Nature of the Receiver: Attitude Formation and Change.
5. Ethos: A Dominant Factor in Rhetorical Communication.
6. The Nature of Persuasive Argument.
7. Nonverbal Communication.
8. Diversity and Culture.
III. MESSAGE PREPARATION AND PRESENTATION.9. Message Preparation: Preliminary Considerations.
10. Informative Messages.
11. Message Preparation: Invention.
12. Message Preparation: Disposition.
13. Message Preparation: Style.
14. Introducing and Concluding Messages in Rhetorical Communication.
15. Message Preparation: Oral Delivery.
IV. RHETORICAL COMMUNICATION AND SOCIETY.16. Ethics and Rhetorical Communication.
Author Index.
Subject Index.
I. GETTING STARTED.1. A Rhetorical Tradition.
2. The Nature of Rhetorical Communication.
3. Stage Fright: A Normal Problem.
II. BASIC THEORY.4. The Nature of the Receiver: Attitude Formation and Change.
5. Ethos: A Dominant Factor in Rhetorical Communication.
6. The Nature of Persuasive Argument.
7. Nonverbal Communication.
8. Diversity and Culture.
III. MESSAGE PREPARATION AND PRESENTATION.9. Message Preparation: Preliminary Considerations.
10. Informative Messages.
11. Message Preparation: Invention.
12. Message Preparation: Disposition.
13. Message Preparation: Style.
14. Introducing and Concluding Messages in Rhetorical Communication.
15. Message Preparation: Oral Delivery.
IV. RHETORICAL COMMUNICATION AND SOCIETY.16. Ethics and Rhetorical Communication.
Author Index.
Subject Index.
