An Introduction to Rhetorical Communication
9th Edition
Published on 15. August 2017
Book
Hardback
352 pages
978-1-138-46545-9 (ISBN)
Description
An Introduction to Rhetorical Communication offers a true integration of rhetorical theory and social science approaches to public communication.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
This highly successful text guides students through message planning and presentation in an easy step-by-step process. An Introduction to Rhetorical Communication provides students with a solid grounding in the rhetorical tradition and the basis for developing effective messages.
More details
Edition
9th edition
Language
English
Place of publication
London
United Kingdom
Publishing group
Taylor & Francis Ltd
Target group
College/higher education
Undergraduate
Dimensions
Height: 235 mm
Width: 157 mm
Thickness: 23 mm
Weight
661 gr
ISBN-13
978-1-138-46545-9 (9781138465459)
Copyright in bibliographic data and cover images is held by Nielsen Book Services Limited or by the publishers or by their respective licensors: all rights reserved.
Schweitzer Classification
Other editions
Additional editions
James C. McCroskey
An Introduction to Rhetorical Communication
E-Book
11/2015
9th Edition
Routledge
€172.99
Available for download
James C. McCroskey
An Introduction to Rhetorical Communication
E-Book
11/2015
9th Edition
Routledge
€172.99
Available for download
James C. McCroskey
An Introduction to Rhetorical Communication
Book
06/2005
9th Edition
Routledge
€118.72
Article not available for order
Person
Content
Preface.I. GETTING STARTED. 1. A Rhetorical Tradition.2. The Nature of Rhetorical Communication.3. Stage Fright: A Normal Problem.II. BASIC THEORY. 4. The Nature of the Receiver: Attitude Formation and Change.5. Ethos: A Dominant Factor in Rhetorical Communication.6. The Nature of Persuasive Argument.7. Nonverbal Communication.8. Diversity and Culture.III. MESSAGE PREPARATION AND PRESENTATION. 9. Message Preparation: Preliminary Considerations.10. Informative Messages.11. Message Preparation: Invention.12. Message Preparation: Disposition.13. Message Preparation: Style.14. Introducing and Concluding Messages in Rhetorical Communication.15. Message Preparation: Oral Delivery.IV. RHETORICAL COMMUNICATION AND SOCIETY. 16. Ethics and Rhetorical Communication.Author Index.Subject Index.